Photo by Daniel Zuchnik/Getty Images

Former HBO boss Richard Plepler has secured a five-year exclusive deal with Apple to produce feature films, documentaries and original series for Apple TV+, his spokesperson confirmed to Axios.

Why it matters: The deal brings authority to Apple's fledgling content efforts, and gives Plepler a powerful platform to continue his influence as one of the entertainment industry's top producers and talent magnets.

Details: Apple TV+ will be the exclusive home to all of the programs from Plepler's newly-formed boutique production company, Eden Productions, based in New York.

  • Plepler said in a statement: “I’m excited to work with Zack, Jamie and the standout team at Apple who have been deeply supportive of my vision for Eden from day one."
  • "The shows that Zack and Jamie produced, 'The Crown' and 'Breaking Bad,' are among those I most admired. Apple is one of the most creative companies in the world, and the perfect home for my new production company and next chapter.” 
  • According to an interview with The New York Times, which was first to break the news, Plepler will continue his role from Manhattan, where he has long been based.

The big picture: Plepler's partnership with Apple signifies a new era for Hollywood brass, where tech companies with deep pockets are starting to become attractive partners for content creation and distribution.

  • Companies like Apple and Netflix have notably opted to spend billions of dollars luring top talent from traditional studios and networks to produce content for their streaming services, instead of buying the content companies outright.

Be smart: Rumors about Plepler's partnership with Apple have circulated for months, following his stunning resignation from HBO in February.

  • Plepler departed HBO, his professional home of nearly three decades, shortly after the completion of the AT&T merger with Time Warner.
  • According to The Times, Eddy Cue, Apple's senior vice president of internet software and services, began courting Plepler soon after his departure from HBO. The talks became more serious in July.
  • It was rumored that AT&T's vision for HBO stood in stark contrast to the company that Plepler had built up. Plepler had a reputation for focusing on talent and investing in a limited number of quality titles. AT&T is looking to build a more scaled content offering on the back of HBO for its new streaming service, HBO Max.

Go deeper:

Go deeper

Updated 30 mins ago - Health

8 states set single-day coronavirus case records last week

Data: Compiled by Axios; Map: Danielle Alberti/Axios

8 states set new highs last week for coronavirus infections recorded in a single day, according to the COVID Tracking Project (CTP) and state health departments. Montana, West Virginia, and Wyoming surpassed records from the previous week.

Why it matters: Cases and hospitalizations are rising in Michigan, a state that initially fought the pandemic with strict mitigation efforts, alongside states that took less action against the spread of the virus this spring.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Annelise Capossela/Axios

  1. Politics: Trump says if Biden's elected, "he'll listen to the scientists"Herd immunity claims by top Trump adviser are "pseudoscience," infectious-disease expert says.
  2. Map: 38 states, D.C. see surge in cases.
  3. Health: Coronavirus hospitalizations are on the rise — Fauci says he's "absolutely not" surprised Trump got coronavirus.
  4. Business: Consumer confidence surveys show Americans are getting nervousHow China's economy bounced back from coronavirus.
  5. Sports: We've entered the era of limited fan attendance.
  6. Education: Why education technology can’t save remote learning.
Dion Rabouin, author of Markets
4 hours ago - Economy & Business

The Fed is starting to question its own policies

Illustration: Aïda Amer/Axios

Several officials at the Fed are beginning to worry about asset bubbles and excessive risk-taking as a result of their extraordinary policy interventions, James Politi writes for the Financial Times, citing interviews with multiple Fed presidents and members of the Board of Governors.

Details: Some are now pushing for "tougher financial regulation" as concerns grow that monetary policy is "encouraging behavior detrimental to economic recovery and creating pressure for additional bailouts."