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Tech's TV talent trove

The netflix logo is displayed on a mobile phone with headphones plugged in
Photo: Guillaume Payen/SOPA Images/LightRocket via Getty Images

Tech companies that don't have storytelling at their core are recruiting their way into the future of television, poaching high-end names from TV networks or household names that they know will lure viewers.

The latest: Netflix announced Monday after months of speculation that Barack and Michelle Obama have entered into a multi-year agreement to produce films and series for Netflix.