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Photo by Steve Jennings/WireImage

AT&T is looking to acquire AppNexus, one of the largest privately-owned ad exchanges, Cheddar reports.

Why it matters: The acquisition would help AT&T build its automated digital advertising business that could compete with Google and Facebook’s massive ad tech businesses.

What is AppNexus? AppNexus is a digital ad exchange — or a company that uses technology to optimize automated advertising bidding across digital properties, like websites and apps. Its main competitors are other ad tech companies that experienced high periods of growth between 2011 and 2013, like PubMatic and Criteo.

The big picture: AT&T last week closed an $85 billion deal to buy Time Warner, and developing a digital advertising business was a big part of its pursuit of the content company. AT&T hopes an automated ad business will bring it a new revenue stream that can help subsidize Pay-TV losses as more people cut the cord.

Ad tech acquisitions were teased earlier this week by AT&T CEO Randall Stephenson of the decision.

  • He said AT&T is willing to invest in ad tech to expand it‘s data-based advertising offering, which will include digitally-targeted TV ads, digital ads and mobile ads.

The value: The deal would likely not go for less than $2 billion, per Cheddar. AppNexus was valued at roughly $2 billion when it was looking to go public in 2017.

Timing: There were reports last year that AppNexus, like some of its ad tech rivals, would go public. Many have instead sought buyers in a harsh ad tech landscape.

  • Other tech companies, like Salesforce and Oracle, have recently invested in ad tech companies valued at roughly $850 million.

Go deeper: What AT&T's advertising platform will look like

Go deeper

Updated 9 mins ago - Politics & Policy

In photos: Tears, hugs, cheers as U.S. reacts to Chauvin guilty verdict

People react after the verdict in the Derek Chauvin trial in Minneapolis, Minnesota. Photo: Scott Olson/Getty Images

People across the U.S. rallied into the night Tuesday, cheering, hugging and crying tears of relief after a jury found former Minneapolis police officer Derek Chauvin guilty in the murder of George Floyd.

Driving the news: After Chauvin was found guilty of second-degree murder, third-degree murder and second-degree manslaughter, Floyd family lawyer Ben Crump tweeted, "GUILTY! Painfully earned justice has finally arrived for George Floyd’s family. ... Justice for Black America is justice for all of America!"

Columbus police officer fatally shoots Black teenage girl

Photo: Eric Lee/Bloomberg via Getty Images

The Ohio Bureau of Criminal Investigation is investigating the fatal police shooting of a Black teenage girl in Columbus on Tuesday afternoon.

Of note: The shooting of the girl, identified by family members as Ma'Khia Bryant, 16, occurred just before the verdict was announced in the Minneapolis murder trial of former officer Derek Chauvin, and as the nation grapples with police reform.

European Super League faces collapse after English soccer teams quit

Fans of Chelsea Football Club protest the European Super League outside Stamford Bridge soccer stadium in London, England. Photo: Rob Pinney/Getty Images

The European Super League announced in a statement Tuesday night it's "proposing a new competition" and considering the next steps after all six English soccer clubs pulled out of the breakaway tournament.

Why it matters: The announcement that 12 of the richest clubs in England, Spain and Italy would start a new league was met with backlash from fans, soccer stars and politicians. The British government had threatened to pass legislation to stop it from going ahead.

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