Jun 20, 2018

Report: AT&T eyeing AppNexus acquisition

Photo by Steve Jennings/WireImage

AT&T is looking to acquire AppNexus, one of the largest privately-owned ad exchanges, Cheddar reports.

Why it matters: The acquisition would help AT&T build its automated digital advertising business that could compete with Google and Facebook’s massive ad tech businesses.

What is AppNexus? AppNexus is a digital ad exchange — or a company that uses technology to optimize automated advertising bidding across digital properties, like websites and apps. Its main competitors are other ad tech companies that experienced high periods of growth between 2011 and 2013, like PubMatic and Criteo.

The big picture: AT&T last week closed an $85 billion deal to buy Time Warner, and developing a digital advertising business was a big part of its pursuit of the content company. AT&T hopes an automated ad business will bring it a new revenue stream that can help subsidize Pay-TV losses as more people cut the cord.

Ad tech acquisitions were teased earlier this week by AT&T CEO Randall Stephenson of the decision.

  • He said AT&T is willing to invest in ad tech to expand it‘s data-based advertising offering, which will include digitally-targeted TV ads, digital ads and mobile ads.

The value: The deal would likely not go for less than $2 billion, per Cheddar. AppNexus was valued at roughly $2 billion when it was looking to go public in 2017.

Timing: There were reports last year that AppNexus, like some of its ad tech rivals, would go public. Many have instead sought buyers in a harsh ad tech landscape.

  • Other tech companies, like Salesforce and Oracle, have recently invested in ad tech companies valued at roughly $850 million.

Go deeper: What AT&T's advertising platform will look like

Go deeper

World coronavirus updates

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Axios Visuals

Brazil registered on Monday for the first time more deaths from the novel coronavirus in a single day than the United States, Reuters notes. Brazil reported 807 deaths from COVID-19 in the past 24 hours, compared to 620 in the U.S. for the same period.

By the numbers: Almost 5.5 million people have tested positive for the virus as of Monday, and more than 2.2 million have recovered. The U.S. has reported the most cases in the world (over 1.6 million from 14.6 million tests). The U.K. is reporting over 36,900 deaths from the coronavirus — the most fatalities outside the U.S.

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 8:30 p.m. ET: 5,490,954 — Total deaths: 345,962 — Total recoveries — 2,228,915Map.
  2. U.S.: Total confirmed cases as of 8:30 p.m. ET: 1,662,250 — Total deaths: 98,218 — Total recoveries: 379,157 — Total tested: 14,604,942Map.
  3. World: Italy reports lowest number of new cases since February — Ireland reports no new coronavirus deaths on Monday for the first time since March 21 — WHO suspends trial of hydroxychloroquine over safety concerns.
  4. 2020: Trump threatens to move Republican convention from North Carolina — Joe Biden makes first public appearance in two months.
  5. Public health: Officials are urging Americans to wear masks over Memorial Day.
  6. Economy: New York stock exchange to reopen its floor on Tuesday — White House economic adviser Kevin Hassett says it's possible the unemployment rate could still be in double digits by November's election — Charities refocus their efforts to fill gaps left by government.
  7. What should I do? Hydroxychloroquine questions answeredTraveling, asthma, dishes, disinfectants and being contagiousMasks, lending books and self-isolatingExercise, laundry, what counts as soap — Pets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingHow to minimize your risk.
  8. Other resources: CDC on how to avoid the virus, what to do if you get it, the right mask to wear.

Subscribe to Mike Allen's Axios AM to follow our coronavirus coverage each morning from your inbox.

Updated 31 mins ago - Politics & Policy

In photos: Authorities issue warning as Americans venture out for Memorial Day weekend

Ocean City in New Jersey on May 25. Photo: Donald Kravitz/Getty Images

Authorities urged Americans to maintain social distancing and wear masks to protect against the spread of the novel coronavirus amid reports of packed beaches and bars during the Memorial Day weekend.

Details: Law enforcement stepped up beach patrols, and there were crowded scenes in several places, notably at Lake of the Ozarks bars in Missouri and at Daytona Beach and on the Gulf Coast in Florida, per AP. Police dispersed crowds in some places, ABC notes. But many Americans did take precautions against COVID-19 as they ventured outside for the long weekend, some three months after the pandemic began in the U.S.