Oct 25, 2017

Questions loom over iPhone 8 demand and iPhone X supply

Phil Schiller, Apple SVP of worldwide marketing, announces iPhone X features. Photo: Marcio Jose Sanchez / AP

Apple warned Tuesday that iPhone X buyers should show up early when the device hits stores on Nov. 3. Demand for the iPhone 8 has also reportedly been sluggish, with Canada's largest carrier calling sales "anemic." Those are the two likely issues we reported ahead of the device's introduction were likely to be a problem.

Why it matters: The iPhone is the biggest driver of Apple's sales and profits and the launch season is a critical time.

On the subject of iPhone 8 demand, we would have been interested to hear AT&T's thoughts on the subject, but sadly it didn't come up on the company's earnings conference call.

As for the iPhone X, not only is the phone coming more than a month after the other new models, but multiple reports suggest supply is even tighter than planned amid component challenges. Bloomberg says that Apple has loosened its requirements for a key component in the Face ID recognition system in order to boost supply.

We should know a bit more on both fronts when Apple reports earnings Nov. 2.

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Global: Total confirmed cases as of 8 p.m. ET: 857,487 — Total deaths: 42,107 — Total recoveries: 178,034.
U.S.: Leads the world in confirmed cases. Total confirmed cases as of 8 p.m. ET: 188,172 — Total deaths: 3,873 — Total recoveries: 7,024.
Business updates: Should you pay your rent or mortgage during the coronavirus pandemic? Find out if you are protected under the CARES Act.
Public health updates: More than 400 long-term care facilities across the U.S. report patients with coronavirus — Older adults and people with underlying health conditions are more at risk, new data shows.
Federal government latest: President Trump said the next two weeks would be "very painful," with projections indicating the virus could kill 100,000–240,000 Americans.
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