Digital publishers want platforms to pay up
Digital publishers are fed up with Google and Facebook hosting their content without paying for it. Several are calling for, or predicting, a relationship between web platforms and digital content providers that mimics the carriage relationships between TV networks and cable and satellite companies.
Why it matters: Platforms are looking to host more premium content, especially long-form video, as people migrate away from traditional TV. Their push for those ad dollars is empowering content creators with video expertise to demand premiums for the content they can provide.
Bottom line: The pendulum is swinging in content companies' favor.