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Data: SimilarWeb; Chart: Naema Ahmed/Axios

Traffic to donation websites has exploded over the past few weeks, amid the social reckoning around systemic racism in the United States.

  • More than 20% of that traffic came from countries outside the United States, which speaks to the tremendous impact that the protests are having abroad.

Details: Of all the different types of donation sites, traffic to sites collecting donations around police reform organizations saw by far the biggest increase.

  • "Visits to police reform organization sites grew tremendously year over year — in looking at daily traffic trends, these sites went from receiving less than 1,000 visits per day to nearly 88,000 visits per day during the first two weeks of  June," said Ilana Marks, Marketing Analyst at Similarweb.

By the numbers: The average daily traffic to the 99 donation sites measured by SimilarWeb was 110% higher year-over-year in May and 179% higher year-over-year in June (to-date). The spikes began occurring around the same time as the nationwide protests.

  • Traffic to the donation sites from Canada, the United Kingdom, Australia, Germany and other countries made up about one-fifth of the total donation traffic.

The big picture: It's worth noting that social media channels, like Facebook, Twitter and Instagram, accounted for nearly 32% of all traffic to the donation sites tracked by SimilarWeb, surpassing direct site visits at 26%. This speaks to the enormous impact social media had on getting people to donate to the cause.

  • As Axios' Neal Rothschild notes, no other social change movement in the Trump era has come close to the intensity of social media attention forged in the wake of the killing of George Floyd. That social traction is pushing users to open up their wallets for the cause.

Go deeper

Mike Allen, author of AM
14 mins ago - Politics & Policy

Biden adviser Cedric Richmond sees first-term progress on reparations

Illustration: "Axios on HBO"

White House senior adviser Cedric Richmond told "Axios on HBO" that it's "doable" for President Biden to make first-term progress on breaking down barriers for people of color, while Congress studies reparations for slavery.

Why it matters: Biden said on the campaign trail that he supports creation of a commission to study and develop proposals for reparations — direct payments for African-Americans.

Cyber CEO: Next war will hit regular Americans online

Any future real-world conflict between the United States and an adversary like China or Russia will have direct impacts on regular Americans because of the risk of cyber attack, Kevin Mandia, CEO of cybersecurity company FireEye, tells "Axios on HBO."

What they're saying: "The next conflict where the gloves come off in cyber, the American citizen will be dragged into it, whether they want to be or not. Period."

Cedric Richmond: We won't wait on GOP for "insufficient" stimulus

Top Biden adviser Cedric Richmond told "Axios on HBO" the White House believes it has bipartisan support for a stimulus bill outside the Beltway.

  • "If our choice is to wait and go bipartisan with an insufficient package, we are not going to do that."

The big picture: The bill will likely undergo an overhaul in the Senate after House Democrats narrowly passed a stimulus bill this weekend, reports Axios' Kadia Goba.