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Data: SimilarWeb; Chart: Naema Ahmed/Axios

Traffic to donation websites has exploded over the past few weeks, amid the social reckoning around systemic racism in the United States.

  • More than 20% of that traffic came from countries outside the United States, which speaks to the tremendous impact that the protests are having abroad.

Details: Of all the different types of donation sites, traffic to sites collecting donations around police reform organizations saw by far the biggest increase.

  • "Visits to police reform organization sites grew tremendously year over year — in looking at daily traffic trends, these sites went from receiving less than 1,000 visits per day to nearly 88,000 visits per day during the first two weeks of  June," said Ilana Marks, Marketing Analyst at Similarweb.

By the numbers: The average daily traffic to the 99 donation sites measured by SimilarWeb was 110% higher year-over-year in May and 179% higher year-over-year in June (to-date). The spikes began occurring around the same time as the nationwide protests.

  • Traffic to the donation sites from Canada, the United Kingdom, Australia, Germany and other countries made up about one-fifth of the total donation traffic.

The big picture: It's worth noting that social media channels, like Facebook, Twitter and Instagram, accounted for nearly 32% of all traffic to the donation sites tracked by SimilarWeb, surpassing direct site visits at 26%. This speaks to the enormous impact social media had on getting people to donate to the cause.

  • As Axios' Neal Rothschild notes, no other social change movement in the Trump era has come close to the intensity of social media attention forged in the wake of the killing of George Floyd. That social traction is pushing users to open up their wallets for the cause.

Go deeper

1 min ago - World

Biden huddles with European allies on Ukraine ahead of Putin call

Putin in the Kremlin. Photo: Grigory Sysoyev/Sputnik via Getty

President Biden will seek to convince Russia's Vladimir Putin in a phone call Tuesday that the price of invading Ukraine would be steeper than anything he's faced in the past.

Driving the news: Biden held a call on Ukraine this evening with the leaders of France, Germany, Italy and the U.K., while Secretary of State Tony Blinken called Ukrainian President Volodymyr Zelensky to offer America's "unwavering support."

Justice Department closes Emmett Till murder probe

A faded photograph is attached to the headstone that marks the gravesite of Emmett Till in Burr Oak Cemetery in Chicago. Photo: Scott Olson via Getty Images

The family of Emmett Till announced Monday that the Department of Justice has formally closed its second investigation into the 1955 murder of Emmett Till.

Why it matters: The DOJ reopened the probe in 2018 after the white woman at the center of the case reportedly recanted her allegation that Till, a Black 14-year-old, sexually harassed her prior to his murder.

GOP Rep. Devin Nunes to retire, will be CEO of Trump media org

Rep. Devin Nunes. Photo: Dylan Hollingsworth/Bloomberg via Getty Images

Rep. Devin Nunes (R-Calif.), who serves as the top Republican on the House Intelligence Committee, will retire at the end of the year and become CEO of Trump's new media organization.

Why it matters: Nunes, once considered a moderate member of the party, became one of the fiercest defenders of former President Donald Trump throughout both of Trump's impeachments and the Intel committee's Russia investigation.