Data: SimilarWeb; Chart: Naema Ahmed/Axios

Traffic to donation websites has exploded over the past few weeks, amid the social reckoning around systemic racism in the United States.

  • More than 20% of that traffic came from countries outside the United States, which speaks to the tremendous impact that the protests are having abroad.

Details: Of all the different types of donation sites, traffic to sites collecting donations around police reform organizations saw by far the biggest increase.

  • "Visits to police reform organization sites grew tremendously year over year — in looking at daily traffic trends, these sites went from receiving less than 1,000 visits per day to nearly 88,000 visits per day during the first two weeks of  June," said Ilana Marks, Marketing Analyst at Similarweb.

By the numbers: The average daily traffic to the 99 donation sites measured by SimilarWeb was 110% higher year-over-year in May and 179% higher year-over-year in June (to-date). The spikes began occurring around the same time as the nationwide protests.

  • Traffic to the donation sites from Canada, the United Kingdom, Australia, Germany and other countries made up about one-fifth of the total donation traffic.

The big picture: It's worth noting that social media channels, like Facebook, Twitter and Instagram, accounted for nearly 32% of all traffic to the donation sites tracked by SimilarWeb, surpassing direct site visits at 26%. This speaks to the enormous impact social media had on getting people to donate to the cause.

  • As Axios' Neal Rothschild notes, no other social change movement in the Trump era has come close to the intensity of social media attention forged in the wake of the killing of George Floyd. That social traction is pushing users to open up their wallets for the cause.

Go deeper

Bill Clinton slams McConnell and Trump: "Their first value is power"

Former President Bill Clinton on Sunday called Senate Majority Leader Mitch McConnell's (R-Ky.) vow to fill Ruth Bader Ginsburg's vacant Supreme Court seat before the next presidential inauguration "superficially hypocritical."

The big picture: Clinton, who nominated Ginsburg to the court in 1993, declined to say whether he thinks Democrats should respond by adding more justices if they take back the Senate and the White House in November. Instead, he called on Republicans to "remember the example Abraham Lincoln set" by not confirming a justice in an election year.

Pelosi: Trump wants to "crush" ACA with Ginsburg replacement

House Speaker Nancy Pelosi said on ABC's "This Week" on Sunday that President Trump is rushing to replace the late Supreme Court Justice Ruth Bader Ginsburg because he "wants to crush the Affordable Care Act."

Why it matters: Pelosi wants to steer the conversation around the potential Ginsburg replacement to health care, which polls show is a top issue for voters, especially amid the coronavirus pandemic. The Trump administration has urged the courts to strike down the law, and with it, protections for millions with pre-existing conditions.

Mike Allen, author of AM
Updated 2 hours ago - Politics & Policy

Democrats' Armageddon option

A makeshift memorial outside the Supreme Court yesterday. Photo: Jose Luis Magana/AFP via Getty Images

Furious Democrats are considering total war — profound changes to two branches of government, and even adding stars to the flag — if Republicans jam through a Supreme Court nominee then lose control of the Senate.

On the table: Adding Supreme Court justices ... eliminating the Senate's 60-vote threshold to end filibusters ... and statehood for D.C. and Puerto Rico. "If he holds a vote in 2020, we pack the court in 2021," Rep. Joe Kennedy III (D-Mass.) tweeted.