Aug 22, 2019

Podcast: Local media's last lover

Private equity firm Apollo Global Management is trying to scoop up local TV stations, while most everyone else stays away. Dan and Axios' Sara Fischer dig into the thinking behind America's newest media mogul.

Go deeper: Apollo wants to consolidate local TV

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Private equity giant Apollo wants to consolidate local TV

Illustration: Sarah Grillo/Axios

Apollo Global Management, one of the world's largest buyout firms, believes there's more than just a puff left on the local TV cigar, despite widespread conventional wisdom that the value has been snuffed out.

Why it matters: Apollo could soon become one of America's most influential news broadcasters, even though few Americans know its name.

Go deeperArrowAug 22, 2019

Scoop: NBC local TV group will no longer use ratings to sell ads

Illustration: Sarah Grillo/Axios

Beginning this week, all NBC and Telemundo-owned local TV stations will use impressions instead of traditional ratings points to measure an ad campaign’s effectiveness, according to an agency pitch document obtained by Axios.

Why it matters: Local TV and radio are the last forms of media to still rely on traditional ratings points to measure the effectiveness of an ad campaign. Nearly every other type of media uses the cost per impression (CPM) to measure an ad's effectiveness.

Go deeperArrowSep 10, 2019

EQT Partners announces IPO on Nasdaq Stockholm

EQT Partners, a Sweden-based private equity firm, formally announced plans to IPO on the Nasdaq Stockholm.

Why it matters: It would be the largest European private equity firm listing in over two decades, and the first major global buyout firm listing since The Carlyle Group in 2012.

Go deeperArrowSep 3, 2019