Illustration: Sarah Grillo/Axios

Apollo Global Management, one of the world's largest buyout firms, believes there's more than just a puff left on the local TV cigar, despite widespread conventional wisdom that the value has been snuffed out.

Why it matters: Apollo could soon become one of America's most influential news broadcasters, even though few Americans know its name.

In the news:

  • Apollo has held talks to buy select broadcast assets from Tegna, after being rebuffed in a February takeover attempt.
  • Earlier this year it agreed to buy a portfolio of local stations from Cox Media Group, and another portfolio from Northwest Broadcasting Group.
  • It also bid, but lost, on a divestiture by Nexstar. But some of that ultimately went to Tegna, so could still wind up in Apollo's hands.

A source familiar with the situation says Apollo views this all as a "coupon-clipping" consolidation play.

  • It believes the price discounts have been artificially deepened by attention given to cord-cutting. Internally, it references the continued strength of RedBox, which has managed to survive the streaming service onslaught.
  • It also sees no reason for a near-term reversal in retransmission fee growth, which it believes can offset subscriber loss for at least the next several years.

Apollo views local TV as a distinct business from local radio and, certainly, from local newspapers. But it clearly has a thematic affinity for all three.

  • The Cox deal included some radio stations, and Apollo's credit arm just provided a massive loan for the GateHouse-Gannett merger (after first kicking the tires on Gannett itself). Plus, several years back, Apollo tried to buy Digital First Media.

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