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Data: PwC and Digital TV Research; Chart: Axios Visuals

Over the last decade, transactional video on-demand (TVOD), which are services that sell or rent content on a one-time basis, have largely been challenged by the rise of subscription and advertising-based streaming services that allow users to access hundreds of titles for a monthly or yearly fee.

Case-in-point: Companies like Apple and Amazon, which still sell and rent content to users, have both invested heavily over the past year in building up their own subscription streaming platforms (SVODs).

Yes, but: TVOD's big advantage, and part of the reason it's still been able to nearly double its market size over the past few years, is that those services often are granted shorter theatrical windows than subscription or advertising-based streaming services.

  • “A-la-carte platforms represent the first opportunity for consumers to watch their favorite movies once they’ve left theaters," says Cameron Douglas, VP of Home Entertainment at FandangoNOW, Fandango's streaming service.

The big picture: TVOD services like FandangoNOW usually see a bump in response to awards season.

  • For example, “1917” is seeing an uptick in Fandango ticket sales after winning the top award for Best Motion Picture/Drama at the Golden Globe Awards.

Go deeper: Netflix upset at Golden Globes

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Illustration: Sarah Grillo/Axios

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  2. U.S.: Total confirmed cases as of 3:30 p.m. ET: 2,715,124 — Total deaths: 128,439 — Total recoveries: 729,994 — Total tested: 32,827,359Map.
  3. Public health: What we know about the immune response to coronavirus and what it means for a vaccine.
  4. Politics: Herman Cain hospitalized for COVID-19 after attending Trump Tulsa rally — Biden downplays jobs number, rebukes Trump for ignoring health crisis.
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Illustration: Eniola Odetunde/Axios

Scientists are inching closer to understanding how antibodies and immune cells are unleashed by the body in response to the novel coronavirus.

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There's plenty of money. It's just not moving to where it's needed.

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