Axios Twin Cities

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March 05, 2023

Happy Sunday! Herb Scribner here with your Sunday newsletter.

  • Today's theme is the connection between physical and mental fitness.

Reminder: We want to hear your top spots to show off the Twin Cities to visitors. Weigh in via this short survey.

Today's newsletter is 530 words β€” a 2-minute read.

1 big thing: Bringing wellness back

Group yoga at Boom Island Park. Photo: David Joles/Star Tribune via Getty Images

As exercisers return to in-person workouts, some gyms and studios are emphasizing a more holistic approach to fitness, which can only elevate community and overall wellness.

Why it matters: In addition to being good for your body, exercise can improve mental health and even boost memory.

Zoom in: Alchemy 365 β€” which combines yoga, conditioning and strength training at its studios across the Twin Cities β€” aims to deliver results that will impact people's everyday lives, CMO Grace Bettino told Axios.

  • That could range from more traditional fitness goals like running a faster marathon to being able to "chase their kids around the park without getting tired," she said.
  • "We challenge people to live their best lives inside and outside the studio," Bettino said.

Between the lines: Brian McKinney, a personal trainer at Life Time in St. Louis Park, attributes a surge in people working out in groups in the past year to an underlying "longing" for community after pandemic-related shutdowns.

  • "I just think that's inherently built within us β€” to connect with others," he told Axios.
  • Alchemy also focuses on community, hosting social gatherings after weekend workouts.

Zoom out: What's happening in the Twin Cities tracks with national trends, according to Mindbody's 2023 wellness trends to watch.

  • Nearly 40% of consumers say they'll use physical exercise to improve their mental wellness, per the survey.

The bottom line: 75% of consumers see wellness as more important than ever, according to the survey, and about 65% say it is more important than other leisure activities.

2. πŸ—žοΈ ICYMI: Twin Cities news to know

Illustration of the Axios logo, with the two sides of the A separating to reveal the acronym ICYMI, for in case you missed it.

Illustration: Brendan Lynch/Axios

Here's some news to catch up on:

🚲 All good things come to an end, including the bright-green Nice Ride bikes. The bike-share company is leaving Minneapolis this summer after a 13-year run.

  • Over that stretch, about 70,000 riders took around 533,000 trips.

πŸ˜‹ Looking for some Sunday dinner? We put together a guide of seven food halls to check out this year. Perhaps today is the day you try one.

🎯 Even if inflation isn't on your mind, it's on Target's. The Minneapolis-based retailer is rolling out more discounts for customers.

  • Some of those include launching or expanding private brands and enhancing the Target Circle loyalty program.

πŸ‘€ Our week ahead: It's crunch time for the Timberwolves, who have just 16 games remaining and need to finish strong to secure a spot in the NBA playoffs or play-in tournament.

  • The burning question: When will injured Karl-Anthony Towns return?

3. πŸƒ1 fun thing to go: Try something new

A general view of a bootcamp and yoga workout as Fitbit Local Minneapolis launches at with a free event at Target Field

A yoga workout at Target Field. Photo: Stephen Maturen/Getty Images for Fitbit

Looking for a new workout? Mindbody sent Axios a list of popular studios and workouts in the Twin Cities, based on booking data and user nominations.


  • [solidcore] in St. Louis Park focuses on low-impact training. Prices depend on length of membership and number of classes.
  • ONX + Amelia, a yoga and fitness studio in St. Paul's Cathedral Hill, offers multiple membership packages, including a virtual pass, with varying prices.
  • ALTR in the Minneapolis North Loop focuses on high-intensity interval training and strength work. Prices depend on length of membership, number of sessions and type of class.
  • Barry's studio, a national chain also located in the North Loop, offers cardio and strength-building workouts. Prices vary based on length of classes and membership.

Keep reading for popular workouts

By the way ... I know you all heard from Sami Sparber already. But allow me to give myself a shoutout β€” I'm Herb!

  • I cover all things entertainment and lifestyle. That's a new role for me. You may have seen my name on some breaking news stories if you've been following Axios.
  • I'm a huge NBA fan (I actually like Rudy Gobert). I play NBA 2K often. I love Marvel movies and Star Wars. And, most importantly, KFC follows me on Twitter!

πŸ‘‹ I love feedback and chatting with readers. So feel free to email me at [email protected] and say hi!