2. 📱 Opendorse helps athletes share content
Sports business spotlight: On Monday, we covered Fanatics. On Tuesday, we covered Nasdaq. Yesterday, we previewed the Sports Business Awards. Today: Opendorse.
Founded by ex-Nebraska football players Blake Lawrence and Adi Kunalic, Opendorse is a platform that helps universities, leagues, teams, agencies and sponsors distribute social media content.
How it works: Let's say Alabama's social team takes photos at a game and wants to send them to players, coaches and alumni to share on their social channels.
- Instead of distributing the content via email or some unorganized process, they would upload it to Opendorse. Within seconds, everyone receives a message that a social post is ready to approve or edit. One click later, it's posted.
- This helps Alabama reach a wider audience, while helping the players grow their own brands with very minimal effort required. Everybody wins.
- You can imagine this same kind of interaction happening between, say, Coca-Cola and an NBA star. Or the NFL Players Association and its members.
The big picture: While college athletes can't be compensated now, they can ensure that they're compensated later by building strong social followings during their time on campus.
- Baltimore Ravens rookie WR Marquise Brown, for instance, can command exponentially more money from sponsors than his fellow rookies because of the following he built at Oklahoma — one of Opendorse's partners.