Axios Sports

March 02, 2021
π Good morning! Let's sports.
π Tonight: We've got an epic double-header in men's college hoops.
- 5pm ET: No. 3 Baylor vs. No. 6 West Virginia
- 7pm: No. 4 Illinois vs. No. 2 Michigan
Today's word count: 1,881 words (7 minutes).
1 big thing: β½οΈ More Barcelona drama
Illustration: AΓ―da Amer/Axios
Police raided the headquarters of FC Barcelona on Monday, seizing evidence in relation to the club's social media scandal and arresting four people.
Detained:
- Josep Maria Bartomeu, former president
- Oscar Grau, CEO
- Roman Gomez Ponti, head of legal services
- Jaume Masferrer, an adviser to Bartomeau
The backdrop: It's been a year since BarΓ§a was alleged to have hired an external marketing company to smear former and current players, including Lionel Messi, on social media.
- Barcelona denied the allegations and a PWC audit cleared the club of any wrongdoing, but the police continued their investigation.
- They first raided the club's Camp Nou offices last June in search of documents. On Monday, they returned.
The big picture: These arrests are yet another crisis for one of the world's most valuable sports teams, which is already facing crippling debt, boardroom turmoil, declining play, and endless Messi drama.
- Crippling debt: BarΓ§a owes ~$1.2 billion to its lenders, tax officials and rival clubs, according to financial statements. Camp Nou is usually one of Spain's most visited tourist sites, but spectators remain prohibited β a huge loss of revenue.
- Boardroom turmoil: Barcelona dealt with off-field dysfunction for much of 2020, and these arrests come just six days before the club's 140,000 members will elect Bartomeu's successor as president.
- Declining play: Last season was BarΓ§a's first without a title since 2007-08, and this season hasn't been much better. While they've rallied to move into second place in La Liga, they face a 2-0 deficit to Sevilla in the Copa del Rey and a 4-1 deficit to PSG in the Champions League.
- Endless Messi drama: Messi briefly threatened to leave the club this summer after a public falling out with Bartomeu. He decided to stay, but his contract ends in May. The drama continued last month when a newspaper published leaked details of Messi's $672 million contract.
Go deeper: Barcelona and the crippling cost of success (NYT)
2. π Gonzaga's historic campaign
Illustration: Eniola Odetunde/Axios
Gonzaga basketball has long been synonymous with success, but theyβve never had a team as dominant as this year's squad, Axios' Jeff Tracy writes.
Driving the news: The Bulldogs on Saturday completed the program's first undefeated regular season (24-0), and the first in men's Division I hoops since Kentucky in 2014-15.
By the numbers: Top-ranked Gonzaga started strong β becoming the first team in D-I history to beat four AP top-20 teams in its first seven games β and the Bulldogs haven't hit any roadblocks since.
- They've scored a school record 92.9 points per game, which is as far ahead of second place Colgate (85.7) as Colgate is ahead of No. 41 James Madison (78.5).
- For the third time in the last five seasons, they've compiled a 21-game streak of double-digit wins. The last team to reach a streak of even 20 such wins was UCLA ... 50 years ago.
- They're shooting a blistering 55.3% from the field, which is the best mark since 1988-89 national champion Michigan shot 56.6%.
The backdrop: In the past two decades, Gonzaga has gone from middling program, to Cinderella story, to perennial tournament participant, to powerhouse. Looking for a reason? How about Mark Few.
- Before Few arrived, Gonzaga had made the tournament just twice in 56 years (1995, 1999). Since then, they've gone 20 for 20, reaching at least the Sweet 16 in each of the past five.
- Fun fact: Few's .834 career winning percentage (623-124) is the best all-time among Division I men's coaches (minimum 10 seasons).

The team: If this year's team is Few's best, it's thanks not to lightning in a bottle, but systematic growth.
- Senior Corey Kispert (F, 6'7") is a POY contender, steadily improving from a seven-points-per-night freshman to a 20-point scorer shooting over 46% from deep.
- Junior Joel Ayayi (G, 6'5") averaged less than two points per game as a freshman. In January, he recorded the program's first triple-double.
- Sophomore Drew Timme (F, 6'10") has doubled his scoring output from a year ago to 19 points a night.
- Then there's Jalen Suggs (G, 6'4"), the freshman super prospect; the kind of kid who would usually go to Duke or Kentucky for a year, but instead chose Gonzaga.

The state of play: It's an undeniable bummer that this tiny school in Spokane, Washington, is enjoying such historic success inside empty gyms amid a pandemic.
- Most students are on campus, taking a combination of in-person and remote classes.
- But the gym remains quiet on game days, with the fanatic "Kennel Club" student section nowhere to be found.
Go deeper:
- Men's poll: Michigan passes Baylor for No. 2 (ESPN)
- Women's poll: Aggies reach No. 2, highest ranking ever (ESPN)
3. π The cross-sport footwear evolution
Francisco Lindor's new signature baseball cleat. Source: @NB_Baseball (Twitter)
The NBA's sneaker culture has helped drive a multi-billion dollar industry while simultaneously bringing players and fans closer than ever before, Jeff writes.
The question: Could those same principles apply to other sports? Some companies are putting in the work to find out.
- Just Dishin, an online apparel store, produces "skins" to transform standard hockey skates into custom designs. They also worked with an artist to produce the Air Jordan 1 skate pictured below. It's not for sale, but gets people talking about what's possible.
- New Balance made Mets shortstop Francisco Lindor just the third MLB player with a signature cleat (above), joining Bryce Harper and Mike Trout. The effervescent superstar is among the select few players who could reach cross-cultural relevance a la Ken Griffey Jr., whose classic Swingman shoe is still making waves in 2021.

The backdrop: Since the Air Jordan debuted in 1984, NBA shoe deals have gone from rarity to something approaching ubiquity.
- More recently, online marketplaces like StockX ($2.8 billion) and GOAT ($1.75 billion) have realized enormous valuations.
- While that's hardly on the strength of basketball shoes alone, they still rule the roost when it comes to sport-specific footwear.
The big picture: The reason for this isn't hard to discern, as basketball β with its bevy of marketable stars β combines popularity (sport), visibility (athlete) and functionality (shoe) far better than its counterparts.
- Football is insanely popular, but its athletes are hidden behind helmets; baseball players are visible, but rarely double as marketable; and hockey trails the other major sports in all three categories.
- Plus, unlike basketball shoes, cleats and skates aren't useful in everyday life.
Go deeper: Air Jordan on ice? (The Athletic)
4. π§ FDA approves "Q-Collar" device
Courtesy: Q-Collar
The FDA authorized a device called the "Q-Collar" that may help reduce the risk of traumatic brain injuries "associated with repetitive sub-concussive head impacts" sustained during sports, writes Axios' Jacob Knutson.
Why it matters: Impact athletics, such as football, are a major cause of TBI-related emergency department visits, hospitalizations and deaths across the U.S. every year.
By the numbers: The National Institute of Neurological Disorders and Stroke estimates there are between 1.6 million and 3.8 million sports- and recreation-related TBIs in the country each year.
How it works: The Q-Collar, authorized for athletes 13 and older, adds compressive force to the jugular veins when worn around the neck.
- The force increases the blood volume in the skull's blood vessels, creating a tighter fit of the brain inside the skull.
- That reduces the brain's ability to move unrestrained in the skull, which may protect the organ from the effects of head impacts, the FDA said.
π₯ Watch: The Q-Collar story (YouTube)
5. π΅ Casinos double down on sports content
Illustration: Sarah Grillo/Axios
Wynn Resorts is spending $3.5 million to build a dedicated studio at its Las Vegas resort in conjunction with sports podcast company Blue Wire, Axios' Sara Fischer and I write.
Why it matters: It's the latest example of a casino investing millions in sports betting content, particularly podcasts, to lure bettors to its sportsbook.
How it works: While some publishers have launched their own branded sportsbooks, most are focused on monetizing their sports betting content by linking out to sportsbooks and sending them customers.
- Wynn Resorts' deal with Blue Wire is meant to help lure potential sports betters to the casino's online betting armΒ WynnBET.
- ESPN's sports betting analyst Doug Kezirian relocated to Las Vegas last year to host "Daily Wager" from ESPN's new studio at the LINQ Hotel + Experience.
- VSIN, a sports betting network that produces audio and video content from its studios inside five U.S. sportsbooks, struck a deal last year with "the world's largest sportsbook" at the Circa in Las Vegas.
- Entercom launched a six-year audio partnership with FanDuel last year to co-produce audio betting content. The radio giant also acquired the QL Gaming Group for $32 million, which includes the sports betting app BetQL.
- Action Network, a subscription sports betting app, works with several sportsbooks, many of whom sponsors its video and podcast products.
Flashback: Penn National, a casino operator, kicked off this trend when it invested $163 million in Barstool Sports last January for a 36% equity stake.
- Barstool owns several of the top sports podcasts and produces hours worth of betting-centric audio and video content daily.
- In 2020, the company launched its own branded sportsbook, Barstool Sportsbook, which Penn National says will be live in at least 10 states by year's end.
6. π· Axios-Ipsos poll: Americans' hopes rise


Americans finally see some light at the end of the tunnel as we approach the one-year anniversary of the national emergency over the pandemic, Axios' David Nather writes.
- By the numbers: 41% of respondents said "stressed/worried" or "frustrated" were the words that best described their mood over the past year, according to the latest Axios/Ipsos Coronavirus Index.
- Those figures plummeted to 20% in the latest survey, while 48% now say they are "hopeful" β a shift that comes as the share of vaccinated Americans slowly rises.
7. β‘οΈ Lightning round
Photo: Carmen Mandato/Getty Images
π The Hawks fired head coach Lloyd Pierce, who went 63-120 (.344) over two-plus seasons in Atlanta.
π The NHL closed February with a season-low four players on its COVID-19 list, down from a season-high 59 players on Feb. 12.
π Washington is expected to release QB Alex Smith in the coming days, per multiple reports. The 36-year-old Comeback Player of the Year still wants to play and could get a shot elsewhere.
π The NIT is downsizing from 32 to 16 teams this season, and the entire tournament will be played in the Dallas-Fort Worth area.
π Best thing I read: "Baseball Bugs" at 75: How a Looney Tune classic left its mark on America's pastime (Frederic J. Frommer, WashPost)
"The 1946 cartoon is so packed with funny gags, clever puns, imaginative imagery and lively music that it's still recognized as one of the best produced by Looney Tunes."

8. π March 2, 1962: Wilt scores 100

59 years ago today, Wilt Chamberlain scored an NBA-record 100 points in the Philadelphia Warriors' 169-147 win over the New York Knicks, breaking his own record (78 points) from three months earlier.
- Playing all 48 minutes, Chamberlain also set NBA records for field goals attempted (63), field goals made (36), free throws made (28), most points in a quarter (31) and most points in a half (59).
By the numbers: Wilt averaged 50.4 points and 25.7 rebounds per game that season. That week, he averaged a whopping 70 points per game, exceeding 60 in all four of them.
The backdrop: The NBA in the early 1960s was nothing like today.
- The game was played at Hershey Sports Arena in Hershey, Pennsylvania, a town of fewer than 15,000 people.
- It wasn't televised and no video footage has been recovered. There are only audio recordings of the game's fourth quarter.
Postgame: In the locker room, Warriors stat guru Harvey Pollack scribbled "100" on a white sheet of paper. The result was an iconic image.
- Afterward, Chamberlain hopped in his Cadillac and "headed to Harlem to celebrate at his nightclub," writes SI's Richard Rothschild.
- "He didn't get to bed until 8am."
π₯ Watch: Wilt's 100-point game documentary (YouTube)
9. π NFL trivia

J.J. Watt is headed to the Cardinals, where he'll team up with another elite pass-rusher in Chandler Jones.
- Question: Jones (97) and Watt (95.5) rank first and second in sacks since 2012. Who ranks third?
- Hint: He won a Super Bowl last decade.
Answer at the bottom.
10. π Pic du jour

Sports photography rules. How do I get this made into a puzzle?
Talk tomorrow,
Kendall "The NFC West is stacked" Baker
Trivia answer: Von Miller (94.5)
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