Axios Portland

March 20, 2026
💅 And just like that, it's Friday.
🌧️ Today's weather: Light rain likely, with a high of 63 and a low of 42.
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Today's newsletter is 702 words — a 2.5-minute read.
1 big thing: ⚽ New season, same goal
The Thorns return to Providence Park on Friday as they kick off their home opener with one less star, a returning favorite, a new coach and lofty expectations for the oncoming soccer season.
Why it matters: Portland fell one match short of last year's final and enters the new campaign aiming to take the next step.
The latest: The Thorns got their season off on the right foot last weekend, with a 1-0 revenge win over the Washington Spirit, who eliminated Portland last season.
Zoom in: The Thorns start their season with a new coach, Robert Vilahamn, who only joined the club days before their victory in Washington as the native of Sweden sorted out his work visa.
- Vilahamn is new to North American soccer after leading teams in Europe for four seasons. He replaces Rob Gale, who was fired last year.
What we're watching: Sophia Wilson — former league MVP, Olympian and the first National Women's Soccer League player to notch a $1 million salary — is back with the team after missing all of last season for maternity leave.
- Olivia Moultrie is the longest-tenured active Thorn, at just 20 years old, and scored the team's lone goal in its first win.
Yes, but: Last year's team captain, Sam Coffey, left in the offseason to play in England for Manchester City, and it remains to be seen how the Thorns will fill the void left in the midfield.
- Injuries to Bella Bixby, Deyna Castellanos, Julie Dufour, Caiya Hanks and Morgan Weaver also raise questions about the team's depth.
Zoom out: Still, Portland took the No. 1 spot in ESPN's power rankings after the first week.
What they're saying: Vilahamn said in his introductory press conference that he was drawn to the Thorns by both their past and their potential.
- "The history of winning is what you see first, and then when you start looking closer you see the amazing fan base when you watch clips from this stadium," he said, per the Oregonian.
- "The plan is to have success where we see progress, and make sure we have an environment where we feel like we can improve every day."
2. Rose City Rundown
📺 Oregon is among several states suing to stop the merger of TV giants Nexstar and Tegna, which would put local stations KGW and KOIN under the same ownership, along with 265 other stations across the nation. (The Oregonian)
🌲 Oregonians have until Monday to weigh in on the Trump administration's plan to increase logging across 2.5 million acres in the state. (OPB)
🦇 White nose syndrome, a deadly fungal disease that affects bats, has been found in Oregon for the first time. (Oregon Capital Chronicle)
🏊 City leaders unveiled the final design for a $91 million aquatic center in North Portland. (KGW)
3. 🏔️ Our outdoor economy

Outdoor recreation contributed 2.7% of Oregon's GDP in 2024, according to new federal data.
The big picture: The sector remains a significant slice of the U.S. economy, contributing nearly $700 billion, per a report from the U.S. Bureau of Economic Analysis.
Catch up quick: The latest numbers mark a slowdown from 2023, when it rose 5.3% from the previous year.
Zoom in: Despite our reputation as a haven for hikers, hunters, anglers, skiers and snowboarders, Oregon was firmly in the middle of the pack at No. 22 among all states.
Zoom out: Outdoor recreation accounted for the highest shares of GDP in Hawai'i (6.1%), Alaska (5.3%) and Montana (4.9%).
- It accounted for the smallest shares in Washington, D.C. (1%); New York (1.6%) and Delaware (1.6%).
☺️ Kale is still miffed that the winter was kind of a bust, but can't help but feel a twinkle of joy at all the little buds popping up in his neighborhood.
🛫 Meira is out and about.
Editor's note: A story in yesterday's newsletter on Portland's arts tax has been corrected to reflect that tax revenue went to six Portland-area school districts last year (not six schools).
This newsletter was edited by Geoff Ziezulewicz.
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