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Situational awareness: Quibi has inked an 8-figure deal with NBC News to create a twice-daily news show, per The Wall Street Journal. It's one of Quibi's first big deals for "daily essential" programming, which includes news, sports and weather.
Illustration: Rebecca Zisser/Axios
New reports suggest that YouTube, the incumbent king of internet video, is losing ground to upstarts like TikTok and Twitch that are capturing the attention of young consumers and brands.
The big picture: YouTube's market problems are being compounded by intense scrutiny from regulators and advertisers — challenges that until recently have landed more in Facebook's lap.
Driving the news: Several recent reports highlight the ways that new players are out-innovating YouTube in key areas.
Between the lines: Reports suggest YouTube's market problems can at least in part be attributed to concerns that the company is lax about enforcing safety and security standards.
Yes, but: YouTube is still an advertising cash cow, and continues to dominate other industries, like live subscription TV streaming.
Be smart: Despite YouTube's growing challenges, critics' concerns about the service's dominance are louder than ever.
What's next: Congress is holding a hearing today on anti-competitive practices by big tech companies.
Snap Inc. has hired Laura Nichols, formerly head of communications of National Geographic Partners, as Vice President of Communications, Axios has learned.
Why it matters: It's the first time Snapchat is hiring someone to manage its policy communications out of Washington D.C. It's also the first key hire made Snapchat's Chief Communications Officer Julie Henderson since she joined the company from 21st Century Fox in late 2018.
Be smart: Snapchat has been able to dodge a lot of the scrutiny that its peers have experienced over the past two years by focusing on user privacy and content moderation from the start. It's largely avoided headlines around fake news and election interference, and has a relatively scandal-free year.
Yes, but: That doesn't mean it hasn't faced some policy hiccups along the way.
The big picture: Snap's stock is up roughly 200% this year, after finalizing its redesign rollout, stabilizing its user growth and growing its ads business.
What's next: Nichols starts on July 22.
The video ad market for politics is expected to grow by $2 billion between 2018 and 2020, a 50% year over year increase, according to new estimates from Cross Screen Media and Advertising Analytics.
Why it matters: In total, political ad spend is expected to approach roughly $6 billion during the 2020 cycle accounting, according to Kantar. That means that political video ads will make up roughly 4.5% of the total U.S. video ad market and 17% of its entire growth, per Cross Screen Media CEO Michael Beach.
According to data from Bully Pulpit Interactive, President Trump is still outspending all of his Democratic rivals, but he's avoiding many of the issues they're focused on while spending heavily on immigration messaging.
Driving the news: The news of that spend comes as Trump faces backlash for racist tweets about four Democratic Congresswomen.
Go deeper: How news outlets are dealing with the 'moral dimension' of covering Trump and his racist tweets by CNN's Brian Stelter
Illustration: Aïda Amer/Axios
A new report from GroupM's Brian Wieser, one of the top advertising industry analysts, finds that large online marketplaces account for a majority of e-commerce activity and are growing as a percentage of e-commerce activity at a faster rate than direct-to-consumer (D2C) brands.
Why it matters: Following e-commerce trends is important in understanding what shapes the media industry because of the ripple effect it creates in the types of advertising growth.
How it works: Online marketplaces like Amazon have become media owners themselves, and generate online ad revenue — mostly by expanding their search capabilities — from the manufacturers and brands they work with.
Be smart: In a new piece for Bloomberg Opinion, Shira Ovide wisely points out that investors wrongly treat Amazon's $11 billion advertising sales business as a standalone operation akin to Google, when in reality, Amazon's ads are an added fee for sellers on Amazon.
What to watch: As Amazon Prime Day rolls into its second day Tuesday, some of its competitors may see a lift in online shopping, Axios' Erica Pandey reports.
Flipboard is adding advertising veteran David Bell to its board. Bell will replace venture capitalist Danny Rimer, who has been on Flipboard's three-person board for 10 years.
Why it matters: The shakeup comes as the news reading app company prepares to transition more of its advertising business from display advertising to native advertising.
The big picture: Flipboard has been close to profitability for a few years, per McCue. The company has focused on content and technology, and is now focusing towards creating a more lucrative ad model through native advertising.
The Dodo, a digital publisher focused on animal content, is launching a new kids vertical called Dodo Kids, executives tell Axios. The new venture will include children's programming across multiple channels as well as a commerce line and book publishing.
Why it matters: Advertisers are looking for more vetted, kid-friendly content that can live on big video platforms.
Netflix reports Q2 earnings at market close tomorrow. Analysts don't expect looming competition from streaming competitors to threaten its Q2 growth targets of 0.3 million domestic subscriber adds and 4.7 million international subscriber adds this quarter.
What to watch: Investors will be looking at how price hikes that went into effect this past quarter impact subscriber growth. They will also want to know how those price hikes affected Netflix's free cash flow deficit, which is expected to be roughly the same as it was last year — roughly a negative $3.5 billion.
Driving the news: New data from research firm MoffettNathanson suggests that many of Netflix's most popular shows are actually its originals, like "House of Cards" or "Stranger Things," not rented catalog hits that the streaming giant is expected to lose, like "The Office" and "Friends."
Why it matters: Analysts have argued that Netflix's growth has been contingent on its ability to hook users with new content and keep them from churning with old content. The new data suggests Netflix will survive without some of the hits it rented from its competitors over the years.
Worthy of your time: The Streaming Wars: Its Models, Surprises, and Remaining Opportunities by Matthew Ball
Illustration: Sarah Grillo/Axios
Consumers are so stressed about finding the right thing to watch on their streaming services that many decide to watch something they've already seen, revert back to traditional TV, or turn the tube off altogether.
By the numbers: U.S. adults typically spend 7 minutes searching for something to watch on a streaming service, according to a new report from Nielsen's MediaTech Trender, a quarterly consumer tracking survey focused on emerging technology.
Be smart: Streaming services — like Netflix and Hulu — that categorize programming by category, not brand, may have a tough time competing with traditional TV for easy choice-making by consumers.