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The Dodo

The Dodo, a digital publisher focused on animal content, is launching a new kids vertical called Dodo Kid that will live across multiple channels, as well as a commerce line and book publishing.

Why it matters: Advertisers are looking for more vetted, kid-friendly content that can live on big video platforms. User-generated kids content has proven to be problematic in many cases, because the creators of the content are often unknown and the videos can sometimes be creepy, dangerous or not actually suitable for children.

The details: The new vertical will include three new video series that lives on YouTube and other social platforms, as well as the Dodo's website.

  • Paramount Pictures will serve as the launch partner for the vertical, and will work with The Dodo to build a custom video series to promote Paramount's upcoming summer film, "Dora and the Lost City of Gold,"
  • The custom video series, called "Adventure Pals," will be adapted for three audiences: kids, parents of young children and Spanish-speakers. The Dodo will also build custom "pre-roll" video ads to accompany the film launch.
  • The Dodo is building a dedicated team to manage the new vertical, including a creative director, producers, etc.

Go deeper

34 mins ago - World

China sanctions Wilbur Ross, 5 other Americans over Hong Kong warnings

Photo: Al Drago/Bloomberg via Getty Images

The Chinese government imposed sanctions on Monday against six Americans, including former Commerce Secretary Wilbur Ross, in response to an advisory from the Biden administration warning businesses of the increased risks of operating in Hong Kong.

Why it matters: It's the latest example of China responding furiously to U.S. attempts to shed light on human rights abuses in places like Hong Kong, Xinjiang and Tibet, which Chinese officials routinely condemn as "interference" in domestic affairs.

Updated 1 hour ago - Sports

Live updates: Olympics formally kick off with "sobering" opening ceremony

Naomi Osaka lights the Olympic cauldron. Photo: Maddie Meyer/Getty Images

After a year-long delay, the Tokyo Olympics are finally underway. But this year's largely spectator-less opening ceremony is a "sobering" event focused primarily on the athletes.

The latest: The cauldron in Tokyo has been lit, formally kicking off the Olympic Games. Tennis star Naomi Osaka had the honor of carrying the Olympic torch to light the cauldron.

2 hours ago - Sports

Cleveland Indians change name to "Guardians"

The Cleveland Indians baseball team announced Friday that it will change its name to the "Guardians," following years of activism and protests against a moniker considered offensive by many Native Americans.

Why it matters: It's the first time the team will change its name since 1915, a move that comes in the wake of the nationwide racial reckoning that began with the murder of George Floyd.