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Situational awareness: A judge has allowed T-Mobile's purchase of Sprint to proceed, ruling against a suit by a coalition of state attorneys general.
👀 Patrick Garrigan is joining Bloomberg as Global Head of Bloomberg Live, from The Atlantic, according to an internal memo sent to Axios.
Illustration: Sarah Grillo/Axios
Snapchat is launching a new set of tools and custom content around mental health and wellness, sources tell Axios.
Why it matters: It's the first product launch around what will be a bigger health and wellness push from Snapchat that will be rolled out in the next few months.
Details: Snapchat's search tool "Here For You" will launch in beta today, along with new content features.
The big picture: Many tech platforms are beginning to invest in health and wellness efforts to ensure the loyalty and wellbeing of their users.
Between the lines: Snapchat and Pinterest's efforts are more about providing resources than fundamentally changing products to reduce user stress.
What's next: Today's announcement, made on Safer Internet Day, will be followed up by a further rollout of health and wellness features in the next few months.
Go deeper: Tech companies target your sanity
Michael Bloomberg is funneling more than a third of his massive advertising war chest into the 14 states voting on Super Tuesday, data from Advertising Analytics shows.
Why it matters: While most candidates are focusing their dollars and efforts on early primary states, the Democratic presidential candidate has his eyes set on the states he thinks he can win — and those with the most delegates, Axios' Stef Kight and I write.
The big picture: Early states missed out on the Bloomberg money surge.
Go deeper. Bloomberg's monopoly, Biden's market crash
Photo By Seb Daly/Sportsfile via Getty Images
The Young Turks (TYT), one of the largest progressive digital publishers on YouTube, is receiving funding from Google-owned YouTube to launch an online course called TYT Academy that focuses on the creation of digital-first local news. Sources say the investment is in the mid-six figures range.
Why it matters: The investment is part of YouTube's $25 million commitment to news efforts, which is part of the $300 million Google News Initiative that was announced in 2018.
The new class features a two-track video series, with each containing 8 videos. Users will take short quizzes along the way, and must pass a final exam after completing each track to earn a TYT Academy certificate.
For now, the course is in a trial period. TYT plans to expand the program more broadly after first testing it with 10-15 people.
Yes, but: While TYT takes a strong progressive position as an outlet, Steven Oh, TYT’s Chief Business Officer and the creator of TYT Academy, told Axios on a phone call that TYT is "not interested in cranking out journalists who share our political viewpoint whatsoever."
The big picture: Facebook has also invested in online news courses from publishers. In December, Axios reported that Facebook would be funding an online deepfakes course for newsrooms by Reuters.
Our thought bubble: The videos, which have already been posted online for about two months for this course, appear to be non-partisan, but it's notable that YouTube is investing in a course from TYT, which has a progressive bent.
Sara Fischer of Axios, Hazel Baker of Reuters Vivian Schiller of the Aspen Institute, John Battelle of Recount Media and Shiv Singh of Eargo at the Interactive Advertising Bureau (IAB) annual leadership meeting in Palm Springs. Photo credit: @baeason
Marketers that for years funneled billions of dollars into platforms using sketchy third-party data, cookies and reckless privacy practices are beginning to come to terms with a new reality.
Driving the news: Speaking at the Interactive Advertising Bureau (IAB) annual leadership meeting in Palm Springs this week, executives confessed that new privacy regulation and industry changes are forcing them to finally be on their best behavior, after years or reckless spending.
Go deeper: Ad biz reckons with privacy rules
First on Axios: Luminary is expanding its service to 3 new countries, New Zealand, South Africa, and Ireland, sources tell Axios. The move expands Luminary's footprint to Africa for the first time and doubles its international presence, which to date was only Canada, the UK and Australia.
Most Americans subscribe to multiple video services, but not multiple audio services, according to Nielsen. But that could soon change if more podcasts begin to be offered exclusively on certain platforms. While younger generations are willing to invest in multiple services, older users are not.
Luminary's global expansion comes on the heels of the announcement that Richard Plepler has joined its board of directors and that former HBO President and CRO Simon Sutton has joined as CEO.
The big picture: Podcasts companies are looking to invest more in their own exclusive content to lure users to pay subscription fees to their services.
Why it matters: Via Axios' Ina Fried: "The big question is whether this (Ringer deal) and other moves by Spotify and Luminary will mark the end of a world in which podcasts were largely openly and freely distributed."
Disney's strong showing shortly after it debuted its streaming service last November shows that it will be a formidable competitor to Netflix in the streaming wars.
In other streaming news:
Illustration: Aïda Amer/Axios
Almost all major media companies are teaming up with sportsbooks to juice their content offerings and boost engagement.
Driving the news: CBS Sports said Monday that William Hill, a UK-based sportsbook operator, will be the official sportsbook and provider of wager information for the network. Financial terms were not disclosed.
Why it matters: It's the latest media company to partner with a sportsbook to increase engagement with its content. Content partnerships for sportsbooks, on the other hand, help them acquire more customers.
Yes, but: So far, Fox Corp. is the only major U.S. sports broadcaster to be starting its own sports wagering platform.
Illustration: Sarah Grillo / Axios
There were over 646,000 shows available in the U.S. across linear and streaming services last year, according to Nielsen's latest Total Audience report, a 10% increase from all of 2018.
Why it matters: As more streaming platforms emerge to compete for consumers' attention and budgets, the burden is falling on consumers to navigate an overwhelming number of content choices.