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Photo: Spencer Platt/Getty Images

Michael Bloomberg is funneling more than a third of his massive advertising war chest into the 14 states voting on Super Tuesday, data from Advertising Analytics shows.

Why it matters: While most candidates are focusing their dollars and efforts on early primary states, the Democratic presidential candidate has his eyes set on the states he thinks he can win — and those with the most delegates.

Expand chart
Data: Advertising Analytics; Chart: Danielle Alberti/Axios

Details: 35% of Bloomberg's ad money has been spent on the four states with the largest number of Democratic delegates — California, New York, Texas and Florida. Nearly half has been spent on Super Tuesday and Rust Belt states.

  • Meanwhile, former Mayor Pete Buttigieg, Sen. Bernie Sanders, former Vice President Joe Biden, and Sen. Elizabeth Warren have spent more than half of all their ad dollars since last January on early voting states.
  • Biden and Warren were forced to scramble and shift money to New Hampshire as poor Iowa results rolled in, AP reported. Biden is struggling to raise money to last until states with more diverse demographics begin voting.
"While other campaigns have been focused on Iowa, we’ve been building an operation of political and organizing talent across the country that is unmatched and laying the groundwork in the states critical to defeating Trump in November."
— Statement by Bloomberg's 2020 States director, Dan Kanninen

The big picture: Bloomberg's team has also been invested on the ground, hiring staff and setting up offices in every Super Tuesday state, according to the campaign. They aim to have conversations with 10 million voters before Super Tuesday.

Yes, but: While skipping the early primary states ensures that the presidential nominee comes out unscathed ahead of Super Tuesday, it also means Bloomberg has missed out on potentially building more earned media support nationally. 

  • Buttigieg, for example, saw a bump in national polls after Iowa. He was polling fourth in New Hampshire right before the first 2020 caucus. Now, he's polling second, just 5 points behind Sanders, according to FiveThirtyEight.

Early states missed out on the Bloomberg money surge.

  • Total campaign spending on tv, radio and satellite ads on the Iowa caucus fell from 2016 to 2020. This was in part due to the decline in super PACs this election cycle, according to Steve Passwaiter, VP of political advertising at Kantar Media/CMAG, an ad measurement firm.
  • It didn't help that Bloomberg largely skipped over the state.

Go deeper: Bloomberg's big bet on the power of money

Go deeper

3 hours ago - Health

Food banks feel the strain without holiday volunteers

People wait in line at Food Bank Community Kitchen on Nov. 25 in New York City. Photo: Michael Loccisano/Getty Images for Food Bank For New York City

America's food banks are sounding the alarm during this unprecedented holiday season.

The big picture: Soup kitchens and charities, usually brimming with holiday volunteers, are getting far less help.

5 hours ago - Health

AstraZeneca CEO: "We need to do an additional study" on COVID vaccine

Photo: Pavlo Gonchar/SOPA Images/LightRocket via Getty Images

AstraZeneca CEO Pascal Soriot said on Thursday the company is likely to start a new global trial to measure how effective its coronavirus vaccine is, Bloomberg reports.

Why it matters: Following Phase 3 trials, Oxford and AstraZeneca said their vaccine was 90% effective in people who got a half dose followed by a full dose, and 62% effective in people who got two full doses.

Updated 7 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: Coronavirus cases rose 10% in the week before Thanksgiving.
  2. Politics: Supreme Court backs religious groups on New York coronavirus restrictions.
  3. World: Expert says COVID vaccine likely won't be available in Africa until Q2 of 2021 — Europeans extend lockdowns.
  4. Economy: The winners and losers of the COVID holiday season.
  5. Education: National standardized tests delayed until 2022.