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Democratic 2020 hopeful Pete Buttigieg is — by every measure — having an ascendant moment as a candidate for president.
Why it matters: It remains to be seen how much of the Buttigieg interest, or media interest for any particular candidate, is a flavor-of-the-month sugar rush vs. momentum that continues to build and can sustain itself for a year and a half.
Parsing out Pete: The mayor of South Bend, Indiana, is generating more social media interest on a per article basis than any of his rivals, according to data from social media analytics company Newswhip. And that's just one of many signs of intensifying interest in "Mayor Pete."
The big picture: Traditional media plays a huge part in fueling the online stardom of presidential contenders.
Go deeper: Read the full story from Axios' Neal Rothschild and me.
Illustration: Rebecca Zisser/Axios
New research showcased in Scientific American shows that when local newspapers shutter, citizens increasingly turn to national news sources for political information — which the report says "emphasize competition and conflict between the parties."
Why it matters: The findings underscore the roughly $1 billion being donated by philanthropists, corporate backers and tech companies to save local news, and puts more pressure on society to address the issue ahead of the 2020 election.
Details: The study focused on split-ticket voting, a practice in which voters cast their ballot in favor of a presidential candidate from one party and a senatorial candidate from another.
The big picture: The findings are notable because they show a direct link between the rise of partisanship and local attrition.
Illustration: Sarah Grillo/Axios
News outlets have for years struggled to gain leverage over tech companies for distributing their content, but in the past week, they've racked up some major wins.
Why it matters: The wins provide hope that news companies will one day be able to leverage their original content and trusted relationships with users online to sustain themselves — even in an environment where they have to rely on technology partners for much of their distribution.
Be smart: These efforts are small steps towards gaining true total market power.
Reality check: A new report from Monday Note suggests that the magazine industry will lose 50% of its revenue per reader via participating in Apple News.
Endeavor, one of Hollywood's biggest talent agencies, is about to file confidential paperwork for an IPO, the Wall Street Journal reports.
Why it matters: "The move away from pure talent representation has been seen across Hollywood at agencies like CAA and UTA, as stars’ salaries decline and TV shows draw smaller numbers of viewers due to the proliferation of entertainment choices," Nicole Laporte writes for Fast Company.
Comscore and Nielsen, two of the biggest providers of media measurement and analytics, have seen their stocks sink over the past week after separate reports of corporate drama.
The big picture: The media measurement market has gotten more complicated as the analog world reckons with digital, putting more pressure on companies to invest in innovation, which can be costly and controversial.
Between the lines: The media industry has been rooting for Comscore, in part to provide competition to TV measurement rival Nielsen.
Be smart: Sources say that the rift between Wiener and Hofstetter and the Comscore board were over what was best for the company versus what was safest.
Photo by: Arterra/UIG via Getty Images
When most people think of Discovery Communications, they think about Shark Week, true crime stories and lifestyle programming.
Yes, but: While most U.S. TV networks have been focused on building streaming services here at home, Discovery has been quietly building an arsenal of direct-to-consumer streaming brands overseas, many centering on sports or niche interests, like cars or nature.
Driving the news: Discovery and the BBC announced on Monday a ten-year, multimillion dollar content agreement to build a streaming service akin to the "Netflix of nature." It's expected to launch at the end of 2019.
Around the world:
The big picture: Discovery's vision for streaming is bigger than entertainment. Like the New York Times, it eventually hopes to build lifestyle services through its direct-to-consumer products.
Demand for the final season of "Game of Thrones" is at a record high, according to Parrot Analytics, a data science company that measures and predicts global demand for content.
By the numbers: According to Parrot's research given to Axios, "Game of Thrones" is now 159 times more in demand in the U.S. than the average TV show title.
"Demand" is defined as the desire and want for content and is composed of actual viewership (streaming and downloads), social media engagement (hashtags, liking, sharing), and research actions (reading about shows, writing about shows, etc.).
Meanwhile, the upcoming season finale, airing April 14th, is putting pressure on its parent company HBO and Pay-TV provider Dish to come to a distribution agreement, Bloomberg reports.