The first Axios "Future of Media" event is tonight. Join me at 6:00 p.m. for a dialogue on the changing media landscape with Axios CEO Jim VandeHei, Snapchat's Peter Hamby, Edelman's Laura Gentles and Goldman Sachs' Liz Bowyer. Email email@example.com to be added to the waitlist.
Lawmakers on both sides are arguing that something needs to be done in order to better track spending on digital political ads, in light of recent revelations that Russian groups purchased Facebook ads around the 2016 election. Their efforts are being reinforced by the Federal Election Commission, which unanimously decided to re-open the written comment period on what sorts of disclaimers internet advertising should have.
Why it's unusual: It's the first time the FEC has taken action on this issue in over ten years.
Why it matters: Axios spoke with nearly a dozen political ad buyers, most of whom agree that something needs to be done, but many of whom worry that lawmakers and regulators are rushing to fix a complicated, 21st Century problem with 20th Century tactics.
By the numbers: Roughly $450 million was spent on Facebook during the 2016 general election and roughly $350 million on Google, according to data from Borrell Associates Inc. That number is only expected to increase as audiences migrate their attention to digital and mobile, specifically.
For the first time in more than a year, Google Search is beating Facebook on traffic referrals to digital publishing sites, per Parse.ly's referral network dashboard, made up of thousands of the top digital publishing websites and updated daily.
Why it matters: There could be a correlation between users' scrutiny of Facebook as a news source and the national discussions around fake news and Russian ads on Facebook, but the traffic dip is likely a result of Facebook changing its algorithms.
"Facebook has been doing a lot of experimentation on how to filter out bad sources and elevate good ones," Parse.ly CTO Andrew Montalenti tells Axios. "Google, on the other hand, seems to make these types of changes in waves, where the dips and increases are more sustained." Facebook announced last month changes to its algorithms to help weed out fake videos that drive traffic to spammy pages.
Hulu was the talk of entertainment circles Sunday night, as the streaming service picked up 10 awards and was the first-ever tech company to win best drama, ahead of rivals Netflix and Amazon.
Why it matters: Hollywood Studios continue to face record movie theater revenue declines, but the interest in video and creative is still booming in Los Angeles. This is largely due to new tech giants, like Hulu and Snapchat, as well as millennial-focused digital media sites.
"L.A. is a city where the video talent is second-to-none and it also is a city much more creative and loves politics way more than people recognize and stereotype," says Matthew Segal, cofounder and CEO of ATTN, a digital media company, which recently brought on former Obama aide Valerie Jarrett as an adviser.
Just take a look at the major players in the digital media/news space that are based in New York City, but have moved their video operations to L.A. in the past few years:
While controversy around Fox News continues to make headlines in the U.S., the Murdochs have their sights on much larger, international television goals, specifically in India.
Across the globe, the Murdoch TV empire is looking to expand on almost every continent, which makes it different from its biggest U.S. entertainment and telecom competitors:
Why it matters: The future growth potential in entertainment and media is huge outside of the U.S. market, which is why new entrants like Netflix and Facebook are so focused on international content and distribution deals. James and Lachlan Murdoch have lived and led media businesses on four different continents – which their tech competitors, like Mark Zuckerberg of Facebook and Reed Hastings of Netflix, can't claim.
Just a quick reminder that family-owned media businesses operate much differently than standard businesses and need to make different generational considerations for major decisions, usually pushing them to think more long-term about investments. Other media executives are paid out with quarterly or yearly bonus incentives, so they tend to think more short-term.
"If you look at the Fox Broadcast Network and Fox News, these were investments that shareholders at the time thought were crazy, and they ended up both leading to phenomenal value creation," says Rich Greenfield, media analyst at BTIG. "That was certainly enabled by family ownership, which allowed them to feel confident in sacrificing short-term revenues to make investments that would build long-term value. regardless of shareholders' opinions."
Some of the biggest family-owned U.S. media businesses, per the Global Family Business index:21st Century Fox and News Corp. (The Murdoch family)Cox Enterprises Inc. (The Cox family)Advance Publications Inc. (The Newhouse family)Other major outlets, like The Washington Post (Jeff Bezos), Bloomberg L.P. (Michael Bloomberg) and the Boston Globe (John Henry), are privately-owned, and thus too have different incentives for long-term and short-term strategy.
The median age of a people watching live sports on television has increased across every nationally-broadcasted sport, according to Magna Global's latest sports media report.
Other major findings:
Why it matters: Advertisers typically rely on live sports to reach a relatively young, engaged audience, particularly for consumer goods. That live TV audience seems to be migrating to digital pretty quickly.
The good news: Regional sports networks have had better luck retaining viewers compared to their national network competitors, reinforcing the importance for fans to see their local teams.
Worthy of your time: Recode took a look at how advertisers are still willing to pay record amounts for NFL ads, despite live TV audience declines.
Google is launching new features within its free Cloud Natural Language API that will help newsrooms and other businesses sort information so that it's easier to search later.
The company will announce two updates today:
Why it matters: Google is seen as a mixed bag for publishers, offering a lot of traffic, but also sucking up a lot of the industry's ad revenue. Still, the features could be game-changers for newsrooms faced with the daunting task of classifying and taxonomizing hundreds of articles per day and thousands of articles in their archives. It will also make translating text from different languages much easier so that publishers can enter new markets more easily.
Publications like Hearst, The Washington Post and Vice have already been testing the new features that will be open to all newsrooms and businesses moving forward.
Education, health and politics top the list for news subjects Americans are most interested in learning about, according to Pew Research Center's latest news and information survey, Overall, sports is the topic Americans are least interested in learning about.