Facebook cracks down on spammy videos
Facebook is cracking down on spammy and misleading videos by down-ranking videos with fake play buttons or ones with static images in the News Feed. The crackdown will officially roll out in the next few weeks.
Why it matters: Those tactics are annoying and misleading for consumers, (you think you're watching a real video but you're not), and they're typically used by scammers trying to game the system by driving traffic to a low-quality, spammy web pages. Facebook product manager Greg Marra says that good publishers won't see any major change, but they may see a small bump as a result of Facebook weeding out spammy content.