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Facebook is cracking down on spammy and misleading videos by down-ranking videos with fake play buttons or ones with static images in the News Feed. The crackdown will officially roll out in the next few weeks.

Why it matters: Those tactics are annoying and misleading for consumers, (you think you're watching a real video but you're not), and they're typically used by scammers trying to game the system by driving traffic to a low-quality, spammy web pages. Facebook product manager Greg Marra says that good publishers won't see any major change, but they may see a small bump as a result of Facebook weeding out spammy content.

How it works:

  • When Facebook catches a video link with fake play buttons or a long static image instead of an actual video, they'll be pulling them further down in the feed using a technique called "motion scoring."
  • Facebook built a proprietary system using machine learning to identify what these fake/misleading videos look like so they can automatically down-rank them in the feed.
  • According Marra, Facebook won't notify spammy publishers when they're being targeted, so as to avoid giving them information to be able to game the system even further.

Why don't they just remove these posts? The reason Facebook would remove posts is if they violate community standards. These posts don't necessarily violate standards, but they distrust the consumer experience. "We see category of publishers on Facebook not interested in building a category of readers and will do whatever tactic get them to a low-quality web experience," says Marra. Facebook's hoping the new motion scoring technique will solve for that.

Go deeper

"Atmospheric river" swings Northern California from drought to flood

Satellite view of the bomb cyclone swirling off the coast of the Pacific Northwest and the atmospheric river affecting California on Oct. 24. Photo: CIRA/RAMMB

A series of powerful "atmospheric river" storms are delivering historic amounts of rainfall across parts of drought-stricken California and the Pacific Northwest — triggering widespread power outages and flooding.

Why it matters: The strong atmospheric river, packing large amounts of moisture, is causing Northern California to whiplash from drought to flood.

“You blew it”: GOP activist turns on corporations over vaccine mandates

The chairman of the American Conservative Union said on "Axios on HBO" he accepts "Joe Biden is my president, and I want him to succeed," but predicted Republicans retake the House and Senate in 2022 — with greater than 50% odds Donald Trump runs in 2024.

The big picture: In a joint interview with his wife, Mercedes, Matt Schlapp also refused to share their vaccination status. And he told corporate America "you blew it" by embracing vaccine mandates and liberal social stances that have alienated GOP voters and politicians.

2 hours ago - Politics & Policy

Pelosi expects “billionaire’s tax” to pay for Biden social spending

Photo: Yasin Ozturk/Anadolu Agency via Getty Images

House Speaker Nancy Pelosi (D-Calif.) said Sunday she expects the chamber to pass the bipartisan infrastructure plan by week’s end, and alternatives to corporate tax hikes and a “billionaires tax” will be used to finance President Biden’s promised expansion to the social safety net.

Why it matters: Pelosi’s comments come as House and Senate leaders try to wrap up a deal. What will get cut — and how the remainder will be paid — are linchpins to a final agreement.