Axios Markets

June 03, 2024
🙃 😎 Monday, meh, but June, yay! Today's newsletter is 860 words, 3.5 minutes.
1 big thing: The Great Divide


There's a great divide in the U.S., and it's not partisan. It's the big gap between how people see their finances (pretty good) and their view of the overall economy (terrible), and it's persisted for years since the pandemic.
Why it matters: The schism certainly has political implications — it's hard to get re-elected if voters think the economy is a junkyard — and it points to troubling conclusions about Americans' awareness of economic reality.
- But so far, the doomsday perception of the U.S. economy hasn't slowed the economy down very much — as many feared when Kyla Scanlon first coined the term "vibecession" back in 2022.
Zoom in: The divergence showed up in the most recent Federal Reserve survey on economic well-being.
- For the poll, respondents are asked to choose from four options when it comes to how they're doing.
- The top two choices were "living comfortably" and "doing OK." 72% of Americans landed in those categories.
- Respondents are also asked about the financial well-being of the national economy — the top two choices, "excellent" and "good," were chosen by only 22% of Americans.
Zoom out: The gap between people's perceptions of their financial well-being and that of the national economy has nearly doubled since 2019.
Friction point: In the past, negative consumer sentiment — the bad vibes — typically lined up with economic slowdowns.
- Worried people buy less stuff. They don't take vacations. Or buy boats. Or spend thousands to see Taylor Swift in concert.
- But what's odd now is that the negative consumer psychology doesn't line up with the generally positive economic data, and it certainly isn't translating to behavior — people are still spending.
The big picture: This divide is showing up in plenty of surveys.
- The University of Michigan Consumer Sentiment Index for May came in lower than 84% of readings since 1978, David Kelly, chief global strategist for J.P. Morgan Asset Management, writes in a recent note.
- Just 22% of respondents to a May Gallup poll said they were satisfied with the way things were going in the U.S., compared to 77% dissatisfied. That's a wider gap than three-quarters of the time since they started asking the question in the 1970s.
- A Harris poll last month showed that 56% of Americans think we're in a recession.
Yes, but: The Fed survey found that measures of Americans' financial wellness are lower for certain groups, including parents (64% say they're OK), those with a high school degree and no college (63%), and those under 45 years old (66%).
- Still, those percentages are far higher than the ratings for the national economy.
The gloom is a vulnerability, says Matt Colyar, an economist at Moody's.
- "It suggests a real brittleness," he says. If something does go wrong in the economy, things could snap.
- For example, if the next jobs report shows the economy shed jobs — and millions of people get a push notification about the worrying news, that could trigger all this built-up economic pessimism.
- Folks could start saying "OK, we're not building that addition; we're not going on vacation," and then the real economy does start to slow, says Colyar.
What to watch: Consumer spending is key here. A report out last week found that it's slowing down. If it turns down more sharply, that would indicate that reality caught up with vibes.
2. Vibecession "now more than ever"
The vibecession is so back.
The big picture: "I think we are in one now more than ever and I think it will get worse in the election," says Scanlon, the author of the new book, "In This Economy?"
Zoom in: The divide between sentiment and the economy is something economists will be trying to figure out for years, says Colyar, from Moody's.
Here are some of the explanations people are throwing around:
Prices and inflation. People don't like higher prices. And even though wages have largely kept up, that doesn't seem to help. Increasing pay isn't seen as a result of inflation, it's attributed to one's success — while rising prices are blamed on politicians and companies.
- Also, prices have become unpredictable, says Rakeen Mabud, chief economist at Groundwork Collaborative. That can be "destabilizing"
Economic inequality. The economy may be "humming along" because of the income and spending of the most affluent, but most families could still feel that they are languishing, writes Kelly of JPMorgan.
- Lower-income folks do face higher levels of inflation. Moody's Colyar calculates in a recent paper that the highest earners faced a 3.7% inflation rate in March, compared to 4.3% for the lowest.
Fractured media environment: "Over the decades, Americans have generally moved away from watching the evening news or reading newspapers, migrating to cable news shows with political bias on both sides and various online feeds with even greater political bias," Kelly writes.
- "Economic statistics are rarely covered while the public is increasingly bombarded with a long string of stories to be worried or angry about."
Post-COVID feelings of isolation, anxiety and loneliness.
The bottom line: It isn't hard to come up with reasons Americans feel gloomy. And if your day-to-day reality feels bad, it doesn't matter what the latest economic report says.
Thanks to Kate Marino for editing this newsletter and to Mickey Meece for copy editing it.
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