Be sure to check out Axios on HBO, which debuts this Sunday evening at 6:30pm.
Illustration: Sarah Grillo/Axios
An upcoming ballot measure that would tax large businesses is pitting San Francisco tech leaders against one another. It's also highlighting differences among the industry’s leaders over how business principles should shape civic spending, Axios Kia Kokalitcheva reports.
Details: Proposition C would add a tax of between 0.175% and 0.690% on San Francisco businesses with at least $50 million in gross receipts or more. The proceeds would exclusively be used towards combating homelessness.
Proponents say San Francisco’s homelessness crisis is dire and the city needs more funds and resources — and rich businesses should help more.
Opponents say San Francisco already spends a lot on the issue — and since the problem persists, the city should get a better plan instead of throwing more money at it.
A producer edits a 360-degree highlight. Photo: Ina Fried/Axios
As 49ers quarterback Nick Mullens threw for his first NFL touchdown Thursday night, a 2-man video crew from Intel was scrambling to create a 360-degree highlight so that Fox could broadcast it minutes later.
The immersive highlight is the latest evolution of technology Intel has been working on for the past couple of years, beginning with its 2016 purchase of Israel's Replay Technologies.
Since then, Intel has sped up the time it takes to make its clips. It's also added a new option to show a highlight from any player's point of view, in addition to the signature view, which freezes the action and rotates 360 degrees for a panoramic image.
Details: Intel's cameras are in 13 NFL stadiums (up from 10 last year), and it serves up highlights to broadcasters and teams as well as a dedicated page on NFL.com.
Why it matters: Intel has bet big on sports, with then-CEO Brian Krzanich telling Axios last year that he saw it as a potential billion dollar business in the coming years.
Yes, but: It's far from that point yet, with Intel and its rivals, as well as teams and leagues, still trying to find the right experiences that can either significantly complement, or be a viable alternative to, traditional TV broadcasts.
James Carwana, VP of Intel Sports, likens where the current state of his business to the early days of Netflix, when it was sending out DVDs through the mail, rather than streaming original content.
"I would argue we are in a similar phase," Carwana tells Axios.
Apple CEO Tim Cook this week at a product launch event in Brooklyn. Photo: Stephanie Keith/Getty Images
The most shocking thing in Apple's earnings report wasn't the numbers it reported, or even its holiday outlook, but rather a coming change in how detailed Apple gets in its report.
Why it matters: The company has long avoided going into too much detail about which models are most popular, but at least it said how many Macs, iPhones and iPads were sold each quarter. Starting next quarter, it won't even give that level of detail.
What they're saying:
The bottom line: Apple's actual results showed strong sales and earnings, though the number of iPhone units was lower than some analysts were forecasting. As for the holiday quarter, Apple forecast sales of between $89 billion and $93 billion, somewhat lower than what some analysts had been anticipating.
By the numbers (with year-over-year change):
Photo: Niall Carson/PA Images via Getty Images
Google employees at offices around the globe walked out on Thursday in protest of how the company has handled sexual harassment and other issues.
The context: The protest comes in the wake of an explosive New York Times story detailing several instances where executives continued to work for Google or were given large exit packages despite credible evidence of sexual harassment or assault.
T-Mobile CEO John Legere and Sprint executive chairman Marcelo Claure. Photo: Alex Wong/Getty Images
Outside lobbying groups and competitors are ramping up their attacks on T-Mobile's proposed acquisition of Sprint, Axios' David McCabe reports.
The big picture: Wednesday marked a key deadline for comments at the Federal Communications Commission about the merger, which would bring the number of major U.S. wireless carriers from four to three.
Go deeper: David has more here.
We at Login spend a lot of time talking about the downsides of social media. But in yesterday's Pro Rata podcast, my colleague Dan Primack highlighted an example of something good on Twitter.