Axios Finish Line

September 26, 2024
Welcome back! Axios' Hope King is at the helm with a new installment of her Finish Line interview series with top leaders from business and beyond. Let her know what you think: [email protected].
- Smart Brevity™ count: 497 words ... 2 mins. Copy edited by Amy Stern.
1 big thing: Lead like Sherrie Westin
Hope King's guest tonight is Sherrie Westin, 66, the new CEO of Sesame Workshop — the nonprofit behind "Sesame Street," TV's longest-running children's show. It's been on air since 1969. They caught up last month in Manhattan for Westin's first interview since taking the job.
- Why she matters: Westin — who's been in senior leadership at Sesame for over 20 years and was a senior official in President George H.W. Bush's administration — is steering Sesame through an increasingly competitive media landscape and polarized world.
1. What have been some of your toughest calls?
- Creating the first-ever HIV-positive Muppet in 2002 for South Africa was controversial in the United States but "the right thing to do in South Africa ... The country wanted and asked for it — it's so important that we're being responsive and not just dictating."
More recently, Sesame's decision to vaccinate Big Bird against COVID attracted accusations it was government propaganda.
- "A fan posted a video of Big Bird being vaccinated in 1979 for measles, and [so] obviously it's not White House propaganda, right? It was what is in the best interest of children. And so ... none of us regretted that for a minute."
🔎 The intrigue: Sesame declined a White House invitation for Big Bird to work with President Biden on a vaccination campaign after the clip went viral, to avoid undermining the organization's nonpartisan credibility.

2. What topics would be taboo for "Sesame Street"?
- "We would never be partisan," she said. Sesame has covered civics lessons, but not related to a specific campaign or election.
3. Sesame's mission is "to help children everywhere grow smarter, stronger and kinder." What's your definition of kindness?
- It's "about empathy. It's about understanding. It's about respect for differences. It's about children seeing what they have in common with one another."
4. What's an unorthodox dimension of your leadership?
- "I have kind of an irrepressible sense of humor, which can get me in trouble," she said. "You realize that people don't understand you're being facetious."
5. What's your blind spot?
- "I can tend to be impatient," she said, based on "very good instincts and a strong gut."
- "The reason it's so important to be patient is to also go through the process to bring others along. And there may be other inputs that help form a decision. So I think it's so important to have the data to support your gut."
😂 1 fun thing: What Muppet would you be?
- "Grover, because of his irreverence and sense of humor."
🌅 Lakeside sunrise

The pic du jour, from reader Mary Dowling, shows the first bits of morning light touching Lake Superior as the sun rises over Marquette, Mich.
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