March 01, 2024

Happy Employee Appreciation Day!

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1 big thing: Gabrielle Ferree joins Bumble as head of global communications

Photo illustration: Annelise Capossela/Axios. Photo: Jessica Juniper

Bumble has appointed Slack alum Gabrielle Ferree as vice president, global communications.

Why it matters: Ferree is part of a broader leadership change taking place at Bumble, which recently appointed Lidiane Jones as CEO in place of founder Whitney Wolfe Herd.

Zoom in: Ferree will report directly to Jones and will oversee all of the dating app's efforts across corporate, product, consumer, international and employee communications.

What she's saying: "Bumble is going through a transformation as it enters its second decade. ... Comms is uniquely positioned to be at the center of any transformation story — especially one like Bumble's where people feel deeply connected to the mission," Ferree told Axios.

  • "We need to bring our customers, members, investors, and the general public along for the journey so they can understand why we're making changes and rally with the brand's evolution."

What she's watching: How AI can support communications.

  • "I'm impressed — not abashed — if my teams or agency partners are using generative AI to help with a 'bad first draft' or, even better, share the prompts that helped them get a 'pretty good first draft,'" says Ferree.
  • "I'm not afraid AI will take over our jobs, but I am concerned my teams are spending too much time doing tasks that could be improved with AI in our workflows."

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2. Outcast appoints Julie Inouye as president

Photo courtesy of Outcast

Outcast, the public relations agency known for its deep roots in tech, has appointed Julie Inouye as president.

Why it matters: Inouye is the first to hold the president title at Outcast and will mold how the agency partners with clients like Amazon, OpenAI and TikTok.

Zoom in: Inouye created a reputation for guiding companies through periods of rapid growth, having held leadership roles at LinkedIn, Playstation and VSCO.

  • In this new role, she will report directly to Outcast CEO Becky Porter and oversee the agency's new business and client experience.

What they're saying: Inouye acknowledged that it's not typical for in-house communicators to jump back into the agency world, but she says this role gives her a unique opportunity to shape how communications evolves.

  • "There's a lot of innovation happening that is redefining how value is created through communications — and who better than an agency like Outcast to really lead that charge?" she says.

What's next: Outcast has expanded beyond just earned media and is continuing to grow its AI, corporate reputation and data and insights offerings, says Porter.

  • "We are focused on helping companies assess vulnerabilities and prepare for the things that might not be front and center but are potential risks ... that extends into internal communications, policy communications and litigation communications, among other things. Those are some of the areas where we see more and more potential for strategic guidance and growth," she added.

3. 💼 Corporate moves

  • CashApp alum Geoff Seeley has joined PayPal as chief marketing officer.
  • Raymond James named Samantha Ouimet as senior vice president, communications and marketing.
  • Honeywell alum Bevin Maguire joins Applied Materials as chief communications officer.
  • Mattress Firm alum Katie Clark joined Hormel Foods as chief communications officer.
  • PowerSchool alum Melissa Gardner is chief marketing officer for Panorama Education.
  • Murali Nemani joins Dataminr as chief marketing officer.
  • AT&T alum Jeannie Weaver joins Boldyn Networks as chief marketing officer, U.S.
  • Haun Ventures and Twitter alum Nicholas Pacilio is head of communications for Axel Springer, U.S., and Amelia Binder is vice president of government affairs.
  • Handshake and Meta alum Erin Miller joins YahooNews as vice president, corporate communications.
  • AT&T alum Sarah Donohue joins PepsiCo as vice president, communications.
  • Current promoted Erin Bruehl to vice president, communications.
  • Tristyn Hassani has been promoted to head of internal communications at Axios HQ.
  • Pinterest alum Malorie Lucich joins General Motors as executive director, tech and innovation communications.
  • Molly Gannon joins NLX as vice president, communications and marketing.
  • Hyzon Motors named Stephanie Mudgett as head of global communications and branding.
  • LegalZoom hired Amazon alum Ashley Robinson as head of communications and public relations.
  • Nestle alum Kate Shaw joins Perdue Farms as senior director, corporate communications.
  • Gretchen Sloan is senior director, communications for Aurora.
  • Allie Mack is senior director, global corporate communications at Deel.
  • Molly O'Connor joins wellness robotics company Aescape as director of communications.
  • Grove Collaborative named Edelman alum Ryan Zimmerman as director, communications and partnerships.
  • Walmart and Google alum Ravi Jariwala joins Coupang to lead U.S. media relations.
  • Mona Lisa Faz joins TE Connectivity as senior manager, communications.
  • Michelle Rivard joins XPO as manager, internal communications.
  • ESPN named Garrett Cowan as communications manager.
  • Shaokyi Amdo joins Match Group as communications manager.
  • Fetch promoted Allison Geyer to senior director, corporate communications, and Karlie Fitzgerald to director, public relations.

4. 📣 Firm moves

5. 🌱 Nonprofit and government moves

  • NATO appointed Farah Dakhlallah as a spokesperson.
  • UN communications veteran David Ohana joined the UN Foundation as chief communications and marketing officer.
  • American Red Cross alum Elizabeth Penniman joins Howard Hughes Medical Institute as chief of communications.
  • Ian Bailey joins the American Cancer Society as chief communications officer.
  • Rowan Emslie is head of communications and public affairs at International Center for Future Generations.
  • Jonathan Powell joined Motion Picture Association as senior vice president, strategic communications.
  • Jaylen Black is vice president, communications and marketing, at Planned Parenthood, Southeast.

6. 🗞 Media moves

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