☕ Good Thursday morning. Today's Smart Brevity™ count: 1,352 words ... 5 minutes.
🇨🇳 Breaking: China's Ministry of Commerce said Beijing and the U.S. have agreed to roll back tariffs on each other's goods in phases as they work toward a deal. (Bloomberg)
Elizabeth Warren, who rose to the top with big liberal bets, is banking a big slice of her presidential run on full-throated support for Medicare for All.
Numerous prominent Democrats have told us President Trump will feast on Warren’s plan to eliminate private insurance to force everyone onto Medicare.
Of the 50 most engaging online stories (likes, shares, comments) over the last two weeks about Warren's plan to pay for Medicare for All, 70% were negative, according to the NewsWhip data.
The state of play: A Yahoo Finance article from last month that calculates the taxes necessary to pay for Medicare for All was the year's hottest online article related to Warren (820,000 interactions).
Under pressure, Google and Facebook are both mulling tighter political ad policies, sources tell Axios' Sara Fischer.
Why it matters: Google and Facebook are by far the two biggest online ad firms in the U.S. Presidential candidates have spent well over $50 million on both platforms this year.
Between the lines: Both companies are likely more worried about pressure coming from Democrats than from Republicans.
President Trump has lost 41% of the Cabinet secretaries, deputy secretaries and undersecretaries appointed in his first year in office, Axios' Stef Kight reports from new data by the Partnership for Public Service‘s Center for Presidential Transition.
The center looked at historical turnover data for high-level positions requiring Senate confirmation from Presidents Bill Clinton, George W. Bush and Barack Obama, each of whom was elected to a second term.
President Trump pretends to check his watch after Sen. Lindsey Graham (R-S.C.) mentions an upcoming Senate vote, during an East Room event yesterday about judicial confirmations.
Ahead of next week's launch of the Disney+ streaming service, Disney CEO Bob Iger, 68, tells Devin Leonard for a Bloomberg Businessweek cover story: "This is, no question about it, the future of media."
Asked what Disney+ means for his legacy, he smiles and says:
Jon Meacham writes for TIME that the start of public impeachment hearings next Wednesday, Nov. 13, "marks the beginning of a test for the country":
As the debate over impeachment and removal unfolds, the nation’s immediate and long-term future depends on whether Americans will be guided by reason rather than passion, fact rather than faith, evidence rather than tribe. ...
Here we are, ... trapped in a time of demagoguery, reflexive partisanship and a Hobbesian world of constant and total political warfare. We know all the factors: the return of the kind of partisan media that shaped us in the 18th and 19th centuries; relentless gerrymandering that has produced few swing congressional districts; the allure of reality-TV programming that has blurred lines between entertainment and governance. ...
The fate of this presidency, of the ensuing elections and of our true course lies in two sets of hands. The first is the House and the Senate, the second the electorate that will determine the outcome of the 2020 campaign.
The past and the present tell us that a demagogue can thrive only when a substantial portion of the demos — the people — want him to.
A new book on Justice Ruth Bader Ginsburg says she hopes that non-disclosure agreements, which have come under fire in sexual misconduct cases, "will not be enforced by the courts," AP's Maryclaire Dale reports.
The other side: Some lawyers who represent women today in sexual misconduct cases, including Debra Katz and Gloria Allred, said NDAs are essential.
Vice President Pence flies to New Hampshire today as part of an amped-up travel schedule as the White House tries to show it isn't buckling under the strain of impeachment, Axios' Alayna Treene reports.
Why it matters: Pence chief of staff Marc Short told Axios, "When Trump does things, it's a much larger footprint. He likes the large rallies and big fundraising events, but the V.P. will be deployed in markets large and small."
Trump campaign officials tell Axios that Pence will focus on:
Remember this photo!
When French President Emmanuel Macron wants to take European concerns to the world stage — climate, trade, Iran — he no longer calls Washington. He flies to Beijing, AP's Sylvie Corbet reports from Paris.
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