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Illustration: Aïda Amer/Axios

New companies are latching onto youth-focused news products for this year's election news and beyond.

Why it matters: Some of these efforts can be lucrative. Parents juggling work-from-home schedules with at-home learning are willing to pay for news products for their kids, executives tell Axios.

Driving the news: The Week Junior, a weekly current affairs magazine targeted to kids from the same publisher as The Week, now has 75,000 paid subscribers, executives tell Axios.

  • The magazine, which is mainly a subscription business but has ads and strategic partnerships, launched in March, right at the start of the pandemic.
  • "We're adding about 4,000 new subscribers every month and we have subscribers in all 50 states," says The Week Junior's Editor in Chief Andrea Barbalich.
  • Barbalich notes that the 32-page subscription magazine is being used by hundreds of educators and parents around country. "We report on news in real time as happening as any news magazine for adults would do."

The trend has increased amid the pandemic, as more parents are looking for resources to help educate kids at home.

  • TIME for Kids launched a new digital subscription last month to bring its classroom news content to kids at home during the pandemic.
  • NBC Nightly News has launched a kids edition of its broadcast with Lester Holt, which includes a digest of the top news headlines, broken down for kids.
  • Nickelodeon said it hired former "60 Minutes" producer Magalie Laguerre-Wilkinson to lead their news division for kids.
  • NowThis News launched NowThis Kids in April with Cheerios as a launch sponsor.
  • The New York Times has been creating a monthly print section of its newspaper for kids since 2017 that parents can also license online.

The bottom line: For legacy news companies, kids-focused news products can also help lengthen the longevity of their brands.

Go deeper

Nov 24, 2020 - Economy & Business

Trump bump: NYT and WaPo digital subscriptions tripled since 2016

Data: Axios reporting and public filings; Chart: Axios Visuals

The New York Times and The Washington Post have very different strategies for building the subscription news company of the future.

The big picture: Sources tell Axios that the Post is nearing 3 million digital subscribers, a 50% year-over-year growth in subscriptions and more than 3x the number of digital-only subscribers it had in 2016. The New York Times now has more than 6 million digital-only subscribers, nearly 3x its number from 2016.

Dave Lawler, author of World
1 hour ago - World

Americans increasingly see China as an enemy

One in three Americans, and a majority of Republicans, now view China as an enemy of the United States, according to a new survey from Pew Research Center.

By the numbers: Just 9% of Americans consider China a "partner," while 55% see Beijing as a "competitor" and 34% as an "enemy."

Scoop: Leaked HHS docs spotlight Biden's child migrant dilemma

A group of undocumented immigrants walk toward a Customs and Border Patrol station after being apprehended. Photo: Sergio Flores/The Washington Post via Getty Images

Fresh internal documents from the Department of Health and Human Services show how quickly the number of child migrants crossing the border is overwhelming the administration's stretched resources.

Driving the news: In the week ending March 1, the Border Patrol referred to HHS custody an average of 321 children per day, according to documents obtained by Axios. That's up from a weekly average of 203 in late January and early February — and just 47 per day during the first week of January.