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Photo: Cheriss May/NurPhoto via Getty Images

A group of top Republican election strategists announced Tuesday a project to defeat President Trump and those who support his ideology in the 2020 elections in a New York Times op-ed.

The big picture: Called the Lincoln Project, the effort is "aimed at persuading enough disaffected conservatives, Republicans and Republican-leaning independents in swing states and districts to help ensure a victory in the Electoral College, and congressional majorities that don’t enable or abet Mr. Trump’s violations of the Constitution."

The players:

  • George Conway, a Republican lawyer who has launched similar efforts already against the administration and is the husband of Trump adviser Kellyanne Conway.
  • Steve Schmidt, John McCain's chief strategist in 2008.
  • John Weaver, a strategist for John Kasich's 2016 run who also worked on McCain's 2008 and 2000 campaigns.
  • Rick Wilson, a Republican political strategist who was one of the leading figures in the "Never Trump" movement during the 2016 election.

What they're saying:

  • Trump "has neither the moral compass nor the temperament to serve. His vision is limited to what immediately faces him — the problems and risks he chronically brings upon himself and for which others, from countless contractors and companies to the American people, ultimately bear the heaviest burden."
  • "[N]ational Republicans have done far worse than simply march along to Mr. Trump’s beat. Their defense of him is imbued with an ugliness, a meanness and a willingness to attack and slander those who have shed blood for our country, who have dedicated their lives and careers to its defense and its security, and whose job is to preserve the nation’s status as a beacon of hope."
  • "Mr. Trump and his fellow travelers daily undermine the proposition we as a people have a responsibility and an obligation to continually bend the arc of history toward justice. They mock our belief in America as something more meaningful than lines on a map."

The bottom line: The group says that they'll push this message "even if that means Democratic control of the Senate and an expanded Democratic majority in the House."

Go deeper: George Conway leads conservative lawyers in call for "expeditious" Trump impeachment

Go deeper

5 hours ago - Politics & Policy

Kellyanne Conway's parting power pointers

Kellyanne Conway addresses the 2020 Republican National Convention. Photo: Nicholas Kamm/AFP via Getty Images

Kellyanne Conway has seen power exercised as a pollster, campaign manager and senior counselor to President Trump. Now that his term in office has concluded, she shared her thoughts with Axios.

Why it matters: If there's a currency in this town, it's power, so we've asked several former Washington power brokers to share their best advice as a new administration and new Congress settle in.

5 hours ago - Politics & Policy

GOP holdouts press on with plans to crush Cheney

Screenshot of emails to a member of Congress from individuals who signed an Americans for Limited Government petition against Rep. Liz Cheney. Photo obtained by Axios

Pro-Trump holdouts in the House are forging ahead with an uphill campaign to oust Rep. Liz Cheney as head of the chamber's Republican caucus even though Minority Leader Kevin McCarthy told them to back down.

Why it matters: What happens next will be a test of McCarthy's party control and the sincerity of his opposition to the movement. Cheney (R-Wyo.) is seen as a potential leadership rival to the California Republican.

Democrats aim to punish House GOP for Capitol riot

Speaker Nancy Pelosi passes through a newly installed metal detector at the House floor entrance Thursday. Photo: Drew Angerer/Getty Images

House Democrats plan to take advantage of corporate efforts to cut funding for Republicans who opposed certifying the 2020 election results, with a plan to target vulnerable members in the pivotal 2022 midterms for their role in the Jan. 6 violence.

Why it matters: It's unclear whether the Democrats' strategy will manifest itself in ads or earned media in the targeted races or just be a stunt to raise money for themselves. But the Capitol violence will be central to the party's messaging as it seeks to maintain its narrow majorities in Congress.