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Photo: Spotify

Spotify announced Thursday that "The Michelle Obama Podcast," the first podcast as part of its partnership with the Obamas' production company Higher Ground, will debut on July 29 for both free and paid subscribers.

Why it matters: It's the latest big media project from the former first lady. Her stated goal, alongside former President Obama, is to use media platforms like podcasts, film and social media to help Americans achieve a greater understanding of the world and to inspire young people.

  • The podcast, hosted by Obama, will focus on the relationships that shape people, like those with parents, siblings, friends, mentors and partners.
  • It will feature guests that have helped shape Obama's life, including her mother and brother — Marian and Craig Robinson — and family confidant Valerie Jarrett.
  • Salesforce and Procter & Gamble brands Dawn and Tide will serve as the first season's presenting sponsors.

What she's saying: "What I love about these conversations is they're topics and issues we're all dealing with no matter what's going on, whether its a global pandemic or a nationwide reckoning with race," Obama said in a video about the podcast.

The big picture: Because young consumers are spending more time on their phones with apps like Spotify and Netflix, former politicians are increasingly targeting that space to reach them — instead of eyeing more traditional paths, like cable news.

  • Hillary and Chelsea Clinton were in talks last year about creating a similar production company of their own.

What's next: The podcast is only the first from the Spotify-Higher Ground partnership, so expect more to come.

Go deeper:

Go deeper

Oct 20, 2020 - Technology

Netflix stock sinks after Q3 subscriber miss

Illustration: Rebecca Zisser/Axios

Netflix's stock was down more than 5% in after-hours trading Tuesday after the tech giant reported that it missed expectations on global subscriber growth for the quarter.

Why it matters: Netflix experienced explosive growth during the first half of the year. It wasn't expected to match that growth this quarter, when lockdowns lifted and after new competitive services had launched, but analysts were still expecting it to meet expectations of at least 3.3 million net new global subscribers.

Oct 21, 2020 - Politics & Policy

Obama at voting drive: "We can come out of this moment stronger than before"

A screenshot of former President Barack Obama from the Pull Up & Vote Party. Photo: Complex/YouTube

Former President Barack Obama said while urging people to vote for Joe Biden at the virtual Pull Up & Vote Party voting initiative Tuesday he found it "inspiring" that young Americans were organizing and "fighting for change."

The big picture: "We can come out of this moment stronger than before," Obama said. "In times as polarized as these, your vote doesn’t just matter, it matters more than ever before. .. "Let's go win this thing." The event, hosted by activist Tamika Mallory and featuring a host of celebrities, was designed to encourage engagement and voter turnout in November's election.

Go deeper: AOC and Ilhan Omar draw 400,000 to Twitch stream to get out the vote

3 hours ago - Technology

TikTok drives new nostalgia economy

Illustration: Shoshana Gordon/Axios

Older brands, trends and technologies are making a comeback as younger consumers desperately chase slower, less chaotic times.

The big picture: TikTok's algorithm makes it easy for flashback items to resurface and quickly go viral both on its platform and eventually on other social networks.