Nov 25, 2019

What Mike Bloomberg is thinking as he kicks off his 2020 run

In 2004, Mayor Bloomberg shows off the open-office "bullpen," then revolutionary, that he brought to City Hall. Photo: Ramin Talaie/Corbis via Getty Images

Ignoring early states and refusing donations, Michael Bloomberg is trying an unorthodox route to the Democratic nomination that's based on skipping the usual slog and running a national campaign against President Trump from Day 1.

The big picture: Polling shows a daunting road, but Bloomberg insiders tell Axios the 77-year-old billionaire calculates that he has room to grow rapidly, since his backstory as a businessman, philanthropist and successful New York mayor isn't well known.

Details: One of the tabs on Bloomberg's website, which went live yesterday, is "Getting Stuff Done." The plan is to show him as the antithesis of Trump: programmatic, disciplined, focused.

  • But voters want an emotional connection, one of Bloomberg's challenges.

First look ... Bloomberg today will announce a hot surrogate: journalist and author Tim O’Brien is becoming a senior adviser to the campaign, leaving his role as executive editor of Bloomberg Opinion.

  • The former N.Y. Times reporter and editor got to depose Trump after the mogul sued him in 2006 over O'Brien's biography, "TrumpNation: The Art of Being the Donald." The case was tossed in 2011.
  • From the forthcoming release: "O’Brien will advise the Bloomberg campaign on strategy, policy, and messaging, and serve as a surrogate."

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Trump campaign to blacklist Bloomberg News

Trump at a rally in Florida on Nov. 26. Photo: Paul Hennessy/SOPA Images/LightRocket via Getty Images

President Trump's 2020 campaign announced Monday it will no longer allow reporters from Bloomberg News to obtain credentials to cover Trump campaign events.

The big picture: Campaign manager Brad Parscale described the decision to ban Bloomberg reporters as a reaction to Bloomberg News' announcement that it would no longer do investigative journalism on Democratic 2020 candidates, following the entry of the media outlet's owner, Mike Bloomberg, into the presidential race.

Go deeperArrowDec 2, 2019

Mike Bloomberg officially announces presidential run

Photo: Yana Paskova/Getty Images

Billionaire and former New York Mayor Mike Bloomberg officially announced on Sunday that he's running for president as a Democrat.

"I’m running for president to defeat Donald Trump and rebuild America. We cannot afford four more years of President Trump’s reckless and unethical actions. He represents an existential threat to our country and our values. If he wins another term in office, we may never recover from the damage. The stakes could not be higher. We must win this election. And we must begin rebuilding America. I believe my unique set of experiences in business, government, and philanthropy will enable me to win and lead."
— Mike Bloomberg
Go deeperArrowNov 24, 2019

Michael Bloomberg in "outstanding health," according to doctor

Michael Bloomberg. Photo: Michael Ciaglo/Getty Images.

Michael Bloomberg's annual physical exam found that he is in "outstanding health," according to a letter from Bloomberg's doctor released by his campaign Thursday.

Why it matters: Bloomberg, 77, is the second-oldest contender for the Democratic nomination behind the 78-year-old Sen. Bernie Sanders, who suffered a heart attack in October. Age and mental acuity have risen to the forefront of campaign issues in a race dominated by septuagenarians.

Go deeperArrowDec 12, 2019