Jan 31, 2020 - Politics & Policy

Bloomberg campaign spent more than $188 million in one quarter

Photo: Mark Wilson/Getty Images

Michael Bloomberg's 2020 campaign spent more than $188 million in just the last quarter of 2019, according to new FEC data.

Why it matters: Bloomberg didn't officially announce his presidential bid until late November. But in one quarter, his campaign spent more than twice as much as Sen. Bernie Sanders' campaign spent in all of 2019 — $89.9 million.

The big picture: Bloomberg’s spending has the potential to shift the dynamics of the race. While other candidates worry about fundraising enough to stay afloat, the multi-billionaire will be able to fund his campaign almost indefinitely.

  • “Our first month’s filing represents a down payment and commitment in all 50 states to defeat Donald Trump, and it shows we have the resources and plan necessary to take him on," Bloomberg campaign manager Kevin Sheekey said in a statement.

By the numbers: Of the $188 million dollars spent, $132.2 million was spent on TV advertising, according to a campaign aide.

  • $8.19M was spent on digital advertising
  • $3.3M on polling
  • $1.5M on rent
  • $757K on airfare including $646K in private plane use
  • $161K on hotels

Go deeper: DNC's new debate rules open the door for Bloomberg

Go deeper

Bloomberg's big bet on the power of money

Data: Advertising Analytics, FEC; Chart: Danielle Alberti/Axios

Michael Bloomberg’s prolific spending aims to make him as legitimate and familiar as his rivals. It also confronts two realities: President Trump is out-raising all the other Democrats with ease, and the Democratic National Committee is anemic.

Why it matters: Bloomberg is betting that enough exposure — through a $300m+ ad campaign and a non-traditional run that looks past the early four states — will make him competitive in Super Tuesday, and make all Democrats stronger in the general election.

Bloomberg campaign spent over $220 million in January alone

Photo: George Frey/Getty Images

Michael Bloomberg's campaign spent over $220 million in January alone, according to Federal Election Commission documents filed Thursday.

Why it matters: With a $65 billion net worth, it's a drop in the bucket for the businessman and former mayor of New York. Even still, the cash Bloomberg has spent so far has been enough to propel him to the top of the crowded Democratic field in national polls.

Ad spending on 2020 primary tops $1 billion

Illustration: Aïda Amer/Axios

Spending on the 2020 presidential primary has officially surpassed the $1 billion mark, with more than half of that total coming from billionaire Michael Bloomberg, according to data from Advertising Analytics.

Why it matters: It's the most money that has been spent this early on in an election cycle in U.S. history.