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Michael Bloomberg. Photo: Roy Rochlin/Getty Images

Billionaire and former New York City mayor Michael Bloomberg's philanthropic arm announced plans on Tuesday to spend $160 million over 3 years in an attempt to ban flavored e-cigarettes in the U.S., saying tobacco companies "are preying on America's youth."

Why it matters: Though Bloomberg Philanthropies has backed efforts to curb tobacco use around the world before, this is reportedly the organization's first time financing an anti-tobacco initiative in the U.S., per the Washington Post. The pledge follows state and federal investigations into multiple deaths from an unknown lung illness linked to vaping.

The big picture: States including New York and Michigan have announced plans to ban the products.

  • Meanwhile, the Washington Post says the Federal Trade Commission is investigating Juul's marketing practices and how their messages specifically target kids and young adults. The FDA also sent the company a warning letter this week for misleading marketing on its vaping technology, especially in its youth outreach.

What's next: Bloomberg Philanthropies will work in coordination with the Campaign for Tobacco-Free Kids. The funds will be used to push local, state and federal governments to implement bans on flavored e-cigarettes, impose stricter standards and encourage the FDA to strengthen its approval process for vaping products.

Go deeper: Juul's growing kids crisis

Go deeper

In photos: Egypt unveils 3,000-year-old "lost golden city"

A view on Saturday of the city, dubbed "The Rise of Aten," dating to the reign of Amenhotep III, uncovered near Luxor. Photo: Khaled Desouki/AFP via Getty Images

A top Egyptian archaeologist on Saturday outlined details of a newly rediscovered "lost golden city" near Luxor that dates back more than 3,000 years.

Why it matters: Zahi Hawass told NBC News the large ancient city, unveiled Thursday, tells archaeologists for the first time "about the life of the people during the Golden Age." Johns Hopkins University Egyptology professor Betsy Brian said in a statement it's "the second most important archeological discovery since the tomb of Tutankhamen."

1 dead as severe storms pummel the South

A tree that fell on a home carport damaged a vehicle during a storm in Central, Louisiana. No injuries were reported, according to Central Fire Department. Photo: Central Fire Department/Twitter

Strong storms lashed the South early Saturday, spawning at least one tornado and unleashing powerful winds and hail. And forecasters warned more severe weather was expected to hit parts of the region in the coming hours.

Details: Thousands of customers lost power in Florida, Mississippi, Arkansas, Texas and Louisiana, according to tracking site poweroutage.us. An F3 tornado that hit St Landry Parish, Louisiana, killed one person and wounded seven others.

Scoop: Biden eyes Russia adviser criticized as soft on Kremlin

Photo: Alexander Shcherbak\TASS via Getty Images

President Biden is considering appointing Matthew Rojansky, head of the Wilson Center's Kennan Institute, as Russia director on the National Security Council, according to a source familiar with the situation.

Why it matters: Rojansky has been praised for his scholarship on Russia and is frequently cited in U.S. media for his expert commentary. But his work has drawn criticism — including in a 2018 open letter from Ukrainian alumni of Kennan that blasted the think tank he runs as an "unwitting tool of Russia’s political interference."

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