Photo: Axel Heimken/picture alliance via Getty Images

The FDA sent a warning letter to Juul on Monday threatening fines and/or product seizure for misleadingly marketing its vaping technology — especially in its outreach to youths — as less harmful than cigarettes.

Why it matters: After a spate of respiratory illness reports, the CDC issued a formal warning last month against the broad use of e-cigarettes and recommended that users avoid buying bootlegged vaping products. State attorneys general are also targeting the vaping startup through investigations and lawsuits designed to prevent youths from using the product.

  • Acting FDA commissioner Ned Sharpless said in a statement that "Juul has ignored the law" because it marketed its tobacco product as less harmful than cigarettes without clearance from the FDA.
  • "[T]he law is clear that, before marketing tobacco products for reduced risk, companies must demonstrate with scientific evidence that their specific product does in fact pose less risk or is less harmful," he added.

A Juul spokesperson said the company is "reviewing the letters and will fully cooperate."  

Go deeper: Juul's growing kids crisis

Go deeper

Supreme Court rejects GOP push to cut absentee ballot deadline in N.C.

Photo: Robert Alexander/Getty Images

The Supreme Court on Wednesday rejected an attempt by conservatives to shorten North Carolina's deadline for mail-in ballots from nine to three days.

The big picture: This is the latest of a series of decisions over mail-in ballot deadlines in various states.

Hurricane Zeta makes landfall on Louisiana coast as Category 2 storm

A satellite image of Hurricane Zeta. Photo: National Hurricane Center/NOAA

Hurricane Zeta made landfall along the southeastern coast of Louisiana as a Category 2 storm on Wednesday, bringing with it "life-threatening storm surge and strong winds," per the National Hurricane Center.

What's happening: The hurricane was producing maximum sustained winds of nearly 110 mph and stronger gusts.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Biden ahead in Wisconsin, Michigan as cases surge in the Midwest.
  2. Health: Surge "is real" and not just caused by more tests, Trump's testing czar saysMask mandates help control rise in hospitalizations Some coronavirus survivors have "autoantibodies."
  3. Business: Surge is sinking consumer confidence Testing is a windfall.
  4. World: Europe faces "stronger and deadlier" coronavirus wave France imposes lockdown as Macron warns of overwhelming second COVID wave Germany to close bars and restaurants for a month.
  5. Sports: Boston Marathon delayed as COVID-19 surges MLB to investigate Dodgers player who joined celebration after positive COVID test.