Last year was a big bounce-back for State Fair food vendors that survived a wiped-out 2020 fair, smaller crowds in 2021 and a labor shortage in 2022.
State of play: The fair now boasts seven vendors that exceeded $1 million in sales last year — the most ever.
Follow the money: Sweet Martha's Cookie Jar isn't quite back to its high-water mark of $5 million in 2019, but it still does $1 million more in revenue in 12 days than an average McDonald's restaurant does in a year.