Coffee raves are the new club scene in SF

There's a growing niche club scene for people who like the word "espresso" in front of "shot": coffee raves.

Why it matters: Daytime dance parties are redefining nightlife for the sober-curious crowd, offering high-energy parties without the hangover.

By the numbers: Coffee clubbing events are up 550% in San Francisco and 478% nationwide compared to last year, per Eventbrite.

• Attending is cheaper than bottle service: Tickets are typically under $60 and often include alcohol-free drinks.

What's happening: DJs spin daytime sets at coffee shops and event spaces nationwide.

• Big names in "soft clubbing" — as Eventbrite calls it — include Be You Disco, House of Coffee Music Festival and Daybreaker.
• They can mix yoga, live music, cold plunges and saunas.

Catch up quick: Daybreaker was a major pioneer of the format in 2013, when it launched early-morning weekday dance parties in New York City.

• The idea came out of a 4am conversation over falafels. Friends Radha Agrawal and Matthew Brimer looked "like hell" after a long night of partying and "realized that we really want to tuck ourselves in by 10pm," Agrawal told Axios.
• They became Daybreaker's co-founders with this concept: Combine parts of "nightlife" and "wellness" to create a community-oriented, health-forward event.

What they did: Daybreaker replaced alcohol with green juice, a bouncer with a "hugging committee," and offered "wow moments" every 15 minutes, Agrawal says. Think aerialists, fire spinners and breakdancers to keep sober dancers energized.

• More than a decade later, Daybreaker is hosting 100 events this year, including one in San Francisco this Saturday from 10am-1pm.

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