New sitcom starring Steph Curry filming in the Bay Area

• It could signal that Curry, who recently bought a building in San Francisco to serve as headquarters for his Thirty Ink business, is planting seeds for his post-NBA career.

State of play: The series follows a memorabilia dealer (played by Pally) who falls on hard times and turns to his sixth-grade teammate (Curry) for help.

Behind the scenes: The four-time NBA champion is slated to produce the show with his company Unanimous Media.

• "Mr. Throwback" was the previously released name of the sitcom, but a representative for the show told Axios the title will change.
• As of Tuesday, the show didn't have an official premiere date.

What's next: An official announcement and trailer from Peacock are expected to drop in coming weeks.

Editor's note: This story has been updated to reflect that show representatives now say the sitcom was partly shot in the Bay Area (not that it is currently being shot in the Bay Area).