Vets for millennials

Pet parents are opting for a new kind of vet clinic, one with an app and minimalist decor. (Think: One Medical for cats and dogs.)

The big picture: Most U.S. households now have a pet, and they're willing to spend big on medical care that offers 24/7 telehealth services.

• In San Francisco, us pet parents have Modern Animal and Dr. Treat.

Between the lines: Millennials make up a large portion of pet parents.

• They led the pandemic pet adoption boom, and now account for an estimated 1 in 3 pet owners.
• Many millennials — a number of whom are child-free — are also paying close attention to the health of their animals.