Wedding content creators carve out a niche in San Antonio
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Ashley Anguiano, a San Antonio wedding content creator. Photos: Courtesy of Ashley Anguiano
Wedding content creators are carving out a place alongside photographers and videographers as couples seek faster ways to relive their big day.
Why it matters: The growing industry is creating opportunities for content creators while giving newlyweds wedding memories within days — or even hours — instead of weeks.
What they're saying: Ashley Anguiano, who started San Antonio-based Honey Love Content in 2025, tells Axios many brides hire her to capture candid moments, from getting-ready footage to dance-floor fun. She's worked with 40 clients since launching and will have worked with 50 by the end of 2026.
- She says her work isn't meant to replace traditional wedding videography.
- "They're two completely different forms of art," she says.
- While wedding videos can take weeks to arrive, Anguiano typically delivers content within 24 to 48 hours.
By the numbers: Anguiano's packages range from $250 for courthouse weddings to $1,200 for rehearsal coverage and up to 10 hours on wedding day.
The intrigue: Despite the name, wedding content creation isn't always about social media.
- Anguiano says more than half of her clients want videos to share with family and friends rather than to post online.
Zoom out: Search interest in "wedding content creators" has surged in recent years, according to Google Trends, which labels "wedding content creator" a "breakout" related search term.
Zoom in: Willie Schaefer, a professor of instruction in UT San Antonio's communications department, tells Axios wedding content creators tap into the "instant gratification of social content," offering a more candid alternative to traditional portraits.
- Schaefer says the trend reflects how creative work is evolving.
- "What we do is always changing," he says. "If you think about a job like this, it's something that wasn't around a year ago."
Between the lines: Schaefer sees the field as a proving ground for young creators to build portfolios and earn money.
The bottom line: "Most of the brides who have never heard of it ... are just like, 'Wow, I wish I would have known about it sooner,'" Anguiano says.