Spurs-inspired fashion is booming in San Antonio
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A Spurs-inspired tank by Ali's Pop Shop. Photo: Courtesy of Alicia Cantu
Women are driving a new era of Spurs fashion in San Antonio, trading jerseys for one-of-a-kind game-day looks from local boutiques.
Why it matters: Local shops are thriving as fans seek pieces that feel more personal than mass-produced merch.
The big picture: While the official Spurs Fan Shop remains a go-to, the team's postseason push has fueled demand for unique Spurs-inspired fashion — especially women's clothing and accessories.
- Anissa McLaughlin, wife of Spurs guard Jordan McLaughlin, has embraced the trend, regularly asking followers for local boutique recommendations.
Between the lines: A recent CrowdIQ report found women make up more than 60% of sports event attendees overall, while younger fans at men's sporting events are approaching an even gender split.
We spoke with three local businesses seeing a surge in Spurs-inspired sales.
Pinkberry Boutique
The South Side boutique has gone viral for statement pieces like airbrushed tops by Jose Zavala. Owner Wendy Gutierrez has styled family members of several Spurs players.
- "It has been an absolute honor to work with families like the McLaughlins and the Johnsons, who can quite literally shop anywhere they want but choose to support the community," Gutierrez says.
Karolina's Antiques
The Lone Star neighborhood shop carries in-house designs alongside pieces from local makers including Dezynr, El Limón, Amadaa Boutique and Madre's Creations. The store often sells out daily.
- "Local shops are definitely shaping the way San Antonio reps the Spurs," owner Uriel Diaz says. "The Spurs are all about the city's culture, and who better to represent that than small businesses?"
Ali's Pop Shop
The online boutique owned by Alicia Cantu sells Spurs-inspired tanks — some embellished with rhinestones — that have become especially popular among women.
- "It's become more than just oversized jerseys and T-shirts (for women)," Cantu says.
- "Local brands understand the culture isn't just about basketball — it's memories, community, pride and growing up with the Spurs," she adds. "That authenticity is something national brands can't always recreate."