Content creators are redefining live entertainment in Texas

State of play: StubHub's most in-demand creator tour shows include Alex Cooper's "Unwell Tour," the "Crime Junkie" podcast tour and Mel Robbins' "Let Them" tour.

• The ticket vendor says Texans represented the largest single-state fanbase for female-hosted podcast content.

Fun fact: Texas residents have no issue showing up to these events solo.

• The Lone Star State led the nation in single ticket purchases, with about 7% more solo buyers than California.

Zoom in: While Cooper and Robbins haven't visited San Antonio recently, "Love Island" star Jeremiah Brown and YouTube group Any Means Possible (AMP) spent time in the city over the summer.

• "Barstool Live" also recorded a live show at River North Icehouse during Final Four earlier this year.
• Matt Rife, who first went viral on social media, has two comedy shows set for September at the Majestic Theatre.

• "The LOL Podcast," which is geared toward teens, will have an event at the Tobin Center in October.

Reality check: Creator tour ticket prices were 40% less than traditional live events on average.

• The average price of tickets sold across all live entertainment in 2024 was $159, compared to $99 for the top six creator tours.

The bottom line: What started as a niche has become a new lane of mainstream entertainment.