State Highway 130 advertising toll road from San Antonio to Austin

👋 Megan here. As everyone prepares to hit the roads for Memorial Day weekend, I wanted to share a targeted Instagram ad that made me chuckle.

🚗 Driving the news — literally: Beautiful photos of a wide open Texas highway interrupted my scrolling with lofty promises: A high speed limit of 85 mph! No stopped traffic!

• It turned out to be an ad for State Highway 130, an alternative to taking I-35 between San Antonio and Austin.

Between the lines: Driving on SH 130 might let you move fast, but you do have to pay the price in tolls.

• I recently took that route when heading to visit friends north of Austin. Although I only briefly hopped onto SH 130, it cost me nearly $12.

📩 Tell us: Have you ever chosen SH 130 over I-35, and if so, what was your experience?

• Is the cost of a toll road worth the lesser traffic?

Hit reply to weigh in.