May 14, 2025 - News
Lactose-free milk gaining traction in San Antonio
Add Axios as your preferred source to
see more of our stories on Google.
There is a rising star in the dairy aisle: lactose-free milk, which is now more popular than plant-based alternatives.
Why it matters: Health-conscious consumers — many of them lactose intolerant — are redefining what "healthy milk" means and moving away from almond and oat drinks.
Zoom in: In San Antonio, sales of lactose-free milk jumped from about $11 million in 2021 to around $18.5 million in 2024, per NielsenIQ data shared with Axios.
The big picture: National sales of lactose-free and lactose-reduced dairy milk (think: brands Fairlife and Lactaid) grew about 14% in the past year, and have driven dairy's overall comeback, according to the data.