Feb 10, 2025 - News

How to win a free year of groceries from H-E-B

Megan Stringer

Illustration of a heart inside of a grocery cart. — Illustration: Shoshana Gordon/Axios

H-E-B is celebrating its 120th anniversary by giving away a year's worth of groceries to 120 Texans.

How it works: Starting Monday and running through June 9, customers can automatically enter by scanning the barcode in their My H-E-B app during checkout.

The San Antonio-based company will choose one winner each day.

Zoom out: H-E-B launched the sweepstakes during the Super Bowl with a commercial featuring a song from country musician Aaron Watson.

Flashback: The default grocer for millions of Texans started as a small store in Kerrville in 1905.

The bottom line: If you win, we're going grocery shopping with you.

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How to win a free year of groceries from H-E-B

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