Secret location comedy shows are popping up across San Antonio

How it works: Founded in 2017, the company creates pop-up comedy shows in unique, nontraditional locations like candy stores, rock-climbing gyms and a luxury suite at a baseball stadium.

• When you buy a ticket, the only information you get is the date, time and a general neighborhood.
• The specific location of the performance is revealed a few hours before showtime.

Zoom out: In 2022, Don't Tell began posting clips on Instagram and TikTok (where most people watch stand-up today) and producing short-form comedy specials on its YouTube channel, which has over 1.6 million subscribers.

• For some comics, going viral online has led to millions of followers and HBO and Netflix specials.

Founder and comedian Kyle Kazanjian-Amory says venues are scouted by local comics, who are hired to produce each show.

What they're saying: "You're able to go to a place that's very familiar, but for an experience that is unfamiliar to that space," Kazanjian-Amory tells Axios.

What's next: "Don't Tell Comedy" reports it is on pace to host over 4,500 shows across 200 cities in 2024.

Zoom in: Two downtown San Antonio shows are scheduled for Sept. 20 and Oct. 26. Both events are BYOB.

• Tickets are $25.