Lamborghini opens largest U.S. showroom in San Antonio area

• The dealership offers the full lineup of Lamborghini vehicles, the company says.
• If you're interested buying one of the Italian-made cars, empty your piggy bank first. They start at $250,000.

State of play: The Boerne dealership has quickly dethroned the company's previous North American record-holder in Montreal, which expanded to 33,000 square feet last September.

The intrigue: San Antonio is not traditionally considered a hotspot for ultra-luxury car brands.

• Lamborghini's investment in such a large-scale project could suggest that perceptions about the city's market are changing.