May 31, 2024 - Food and Drink

No other city prefers tequila over vodka like San Antonio

Illustration of a shot glass filled with tequila, dressed with a lemon shaped like Texas

Illustration: Annelise Capossela/Axios

No other city has a shot at beating San Antonio at tequila sales.

Driving the news: Square, the point-of-sale software company, released its quarterly restaurant insights earlier this month, which included stats on alcohol affinities.

What they did: Square analyzed sales of vodka and tequila-related transactions for 2023.

What they found: In the tequila-vodka tug-of-war, tequila made up 66% of the share of sales in San Antonio.

  • No other U.S. city preferred tequila over vodka quite like we do.
  • Los Angeles followed behind, with a tequila-vodka split of 55% and 45%, respectively.

Reality check: In a city where margaritas are aplenty, are we really surprised?

What's next: Mark July 24, National Tequila Day, on your calendar.


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