Apr 2, 2024 - Food and Drink

🧈 🎂 Testing Blue Bell's new flavor

A golden tub of ice cream in Gooey Butter Cake flavor from Blue Bell, next to a bowl of the ice cream.

Gooey Butter is goodness. Photo: Gregory Castillo/Axios

Our new Axios Texas social host Greg wanted to test if Blue Bell's new, limited-edition Gooey Butter Cake flavor lives up to the hype.

Greg's thoughts: It's the ultimate birthday cake ice cream flavor. Big chunks of butter cake and a rich cream cheese swirl create a velvety texture.

  • This flavor reminds me of Cold Stone or Marble Slab Creamery.

Megan's thoughts: I grew up in the St. Louis area, where gooey butter cake originates, and I can bake a pretty good version myself — so I was pretty excited to try this new flavor.

  • But I was admittedly let down. The ice cream is good, but it tastes like a variation on a birthday cake flavor, not like the real gooey butter cake itself.

Go deeper: Check out Axios Texas on Instagram for a full review from Greg.

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