San Antonio's new Cinnaholic opening in Alamo Ranch soon

Context: San Antonio's first Cinnaholic opened in Southtown in February 2020.

How it works: Patrons can customize their rolls with a list of frostings and toppings or pick a signature roll.

• Cookie dough scoops, cookies and brownies are also on the menu.

Zoom out: Cinnaholic was started in 2010 by Shannon and Florian Radke, who appeared on ABC's "Shark Tank."

• There are more than 70 locations throughout the U.S. and Canada.

Zoom in: Alamo Ranch is a booming Far West Side neighborhood. Last year, chain businesses like Zaxby's and Maple Street Biscuit opened in the area.

What we're watching: The Southtown location celebrated its grand opening with $1 cinnamon rolls. Cinnaholic is a franchise, so we'll have to see what sweet deals the Alamo Ranch business has in store.