Trader Joe's to open first New Orleans store this week
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The new Trader Joe's location is at 2501 Tulane Avenue in New Orleans. Photo: Courtesy of Trader Joe's
Trader Joe's will open its first store in New Orleans on Thursday, with another to follow later.
Why it matters: The grocer's expansion raises the stakes in southeast Louisiana's crowded grocery scene.
The big picture: The Mid-City store opens at 9am Thursday at 2501 Tulane Ave., says The Feil Organization, which owns the property.
- The store will be open from 9am to 9pm daily, the grocer says.
- Trader Joe's also has a store in the works at the corner of Napoleon Avenue and Freret Street, according to its website.
- It already has locations in Metairie and Baton Rouge.
Zoom in: Trader Joe's sells products under its own label, and shoppers often view the items as dupes for higher-priced options elsewhere.
- The grocer is known for its frozen items, cheap wine, creative snacks (pickle popcorn!), fresh flowers, beauty products and customer service.
Zoom out: Trader Joe's has less than 1% market share of the New Orleans grocery market as of last year, according to Chain Store Guide.
- Walmart is the top dog with 38.2%, followed by Rouses, Sam's Club, Costco and Winn-Dixie, the data shows. Go deeper.
Yes, but: Trader Joe's shoppers are famously loyal.
- Fan accounts have millions of followers, and new items, like the mini tote bags, often go viral.
- The company also ranked No. 1 in brand reputation in this year's Axios Harris Poll 100.
- And the Metairie parking lot is always packed on weekends.
Go deeper: New Orleans' grocery wars