Giant Cheetos boat cruises through New Orleans for Super Bowl
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This is a rendering of the boat that's now cruising near the French Quarter. Rendering: Courtesy of PepsiCo
First, it was the multimillion-dollar super yachts. Now, it's a hilarious Cheetos ferry cruising the Mississippi River in New Orleans.
Why it matters: We are living for all of the goofy things that come with hosting Super Bowl LIX.
The big picture: The Cheetos spectacle is officially called "Cheese of the Seas," according to PepsiCo.
- It's a 300-foot riverboat topped with a 113-foot-long inflatable Chester Cheetah.
- It will be cruising 10am to 6pm Thursday through Super Bowl Sunday.
Yes, but: A spokesperson tells us it isn't open to passengers.
- We are heartbroken.
Zoom out: Keep an eye out for other brand stunts this week.
- The Clydesdales are here. Marriott did the Jason Kelce look-alike contest. Gatorade has wagons of free water in the Quarter.
- Cracker Barrel has a cheese robot, and we saw a giant cucumber mascot walking around.
- PETA is even setting up a fried eagle wings stand Friday near Jackson Square.
- If you're feeling especially daring, Doritos has a tattoo artist (yes, making permanent tattoos) at its popup along the riverfront. Cool Ranch 4 Lyfe.
📣 See something fun this weekend? Send photos to [email protected].
Editor's note: This story has been updated with additional information.