Garth Brooks to headline Labor Day event at Caesars Superdome

• Louisiana native Lainey Wilson will open for Brooks, along with the Nitty Gritty Dirt Band.
• The event is presented by the Louisiana Office of Tourism.

What he's saying: "Any trip to Louisiana is a guaranteed good time so PLEASE count me in!!" said Brooks in a written statement.

Context: New Orleans has been the longtime host of the Allstate Sugar Bowl on New Year's Day. The 2024 event will double as the College Football Playoff semifinal.

• Organizers said the proceeds from the kickoff event will support numerous community programs, including the New Orleans Teacher Collective, existing Sugar Bowl scholarships programs and other youth events.
• "As the College Football Playoff looks to expand a year from now, we find ourselves in an increasingly competitive environment," said Bowl CEO Jeff Hundley in a statement. "This has caused us to look at everything with a fresh set of eyes and to look at creative ways to drive revenue in order to remain competitive with larger cities in possession of much larger corporate bases."

What's next: Tickets go on sale July 21 for the Sugar Bowl Country Kickoff. They are $98.95 each.

Worth noting: New Orleans also is hosting Southern Decadence on Labor Day weekend.

Go deeper: Our guide to summer festivals